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Updated: 8:15 p.m. Tuesday, March 12, 2013 | Posted: 7:40 p.m. Tuesday, March 12, 2013

SXSW MUSIC, INTERACTIVE AND FILM

Biggest Interactive yet as SXSW begins Music, hands out Film Awards

By Nicole Villalpando

American-Statesman Staff

With SXSW Music Conference and Festival slowly getting going midday Tuesday and Film at its midway point, Interactive packed its last day.

This year's SXSW Interactive proved the biggest yet with 30,621 total attendees. That was 24.6 percent larger than 2012. The festival had predicted only 5 percent to 8 percent growth but had another of its typical surges of walk-up registration. Last year's growth rate was a similarly high 27 percent.  

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