The Alamo Drafthouse now has a way for movie-goers to donate to Hurricane Harvey relief.
According to a blog post at Birth.Movies.Death., from now until late September, whenever Drafthouse patrons check out for a ticket purchase online, they will have the opportunity to donate money on top of their ticket, which the Drafthouse will then match, 100 percent.
All of the donations the chain receives will go toward Americares, Greater Houston Community Foundation's Hurricane Harvey Relief Fund and The Food Bank of Corpus Christi.
In addition, the Drafthouse’s merchandising offshoot, Mondo, will be auctioning off rare items to benefit the same groups listed above. Those items include a vinyl reissue of the “Drive” soundtrack and a set of re-done “Star Wars” posters. If those sound like things you’re interested in, head on over to Mondo and bid away.
For those that have been displaced because of Harvey, the Drafthouse is also offering free admission until Sept. 7 to evacuees in San Antonio, Austin, Laredo and New Braunfels. Photo ID is required to prove residence.
On Sept. 3, all Drafthouse locations in Austin will donate $1 from every ticket purchased, and all Austin locations will also donate all ticket proceeds from “Honky Tonk Heaven” on Sept. 14.
In a Facebook Live video shared in the above B.M.D. blog post, Drafthouse founder and CEO Tim League explained more about the Drafthouse’s relief efforts: