Latin rocker Juanes sings from the heart

Colombian guitarist known for socially conscious lyrics sticks to singing in Spanish

By Josefina Villicaña
AMERICAN-STATESMAN STAFF
Thursday, February 16, 2006

The world has taken notice. Juanes is breaking records worldwide and selling out concerts for his "Mi Sangre" ("My Blood") tour almost as soon as dates are announced. And now Austinites have a chance to experience this Latin musical phenomenon.

The 34-year-old Colombian singer-songwriter-musician will grace the stage of "Austin City Limits" at noon today and this evening will perform at the UT Performing Arts Center. Austin responded like many other markets around the world at the news of his arrival, snapping up tickets to make the PAC appearance a sold-out performance.

True to his roots and his language, Juanes has insistently turned down the suggestion to cross over, like so many other Latino musicians (Shakira, Ricky Martin), and sing in English. Clearly, he's chosen well, because he's sold more records and won more awards than any Latin rock artist.

Known for his socially conscious lyrics and fusion of electric guitar and Latin rhythms, Juanes has won every Latin Grammy award he's been nominated for (12 to date). His latest CD, "Mi Sangre," has gone platinum 40 times over worldwide.

His accomplishments are not only in the music; he's been on "The Tonight Show with Jay Leno" twice, was honored by Paul McCartney for his work with landmine victims, performed at the World Cup announcements and at the Pulitzer Prize awards, was named one of the 100 most influential people in the world by Time magazine and made People magazine's "Sexiest Men Alive" list.

As a teenager he was lead singer for a rock group, Ekhimosis ("Bruise"), with Metallica and other rock bands as role models. Eleven years of touring Colombia and seven albums later, the teen band dismantled and Juanes threw his guitar on his shoulder, packed a few demo tapes and left behind his violence-plagued country and headed to Los Angeles to launch his solo career in 1997.

His demo tape landed in the hands of producer Gustavo Santaolalla (a key figure in rock en español who was just nominated for an Oscar for his work on "Brokeback Mountain") and fellow Colombian Fernan Martinez (agent to Julio and Enrique Iglesias).

Of his latest album, he says: " 'Mi Sangre' are songs that speak about my essence, of what hurts me, of my blood, of my daughters and family, of my country. It's much more personal than the previous ones; it's 100 percent me."

Juanes spoke in Spanish by phone to the American-Statesman from Amsterdam before the second half of his tour:

Austin American-Statesman: Did you imagine you would enjoy this level of success?

Juanes: I think I only imagined it. You always dream. I'm so grateful with the fans, with my public. This has been a dream turned into reality for me.

What do you like least about your professional life?

The most difficult aspect is being away from home, from my family. But that's something that cannot be changed. Fortunately I've always counted on their support. They know the importance that music has in my life.

Do your partner (Colombian actress Karen Martinez) or daughters travel with you?

No, my daughters are too tiny for that. Luna is two and Paloma seven months. Sometimes we meet up in Spain or Colombia or Central America when I'm in the middle of a tour.

What are the three most important values you'd like to instill in your daughters?

That family is most important, tolerance and respect.

Do you have a chance to enjoy the places you've visited, or is it all work?

Well, I think most of the time it is work, but it still allows me to experience cultures. I've been to so many places. I learn every day; each experience changes you. When you travel you realize what you have, and you end up valuing it more.

Would you reconsider recording in a language other than Spanish?

I don't think so. Each day my principles are reaffirmed, that there is a way to communicate with the world through music in Spanish. My native tongue is very important to me; I feel honest in (speaking) Spanish.

What keeps you motivated and optimistic when things get tough?

Music. It's my religion, where I put my heart and soul and feelings. I hope all of my life will continue to be about music, and I will continue to work and battle ahead. And my daughters, they are the most important reason to stay alive.

You've often been compared to Bono and Bruce Springsteen. How do you feel about that?

I need a lot to get to be like them. They are enormous idols, and good examples for me to follow. I do believe that music can go much further than making a song or recording an album. It can change the world.

Is there a predominant message in your lyrics?

Love and tolerance; I try to mention these in all of my songs. The spirit of my music is focused on this idea.

What can we expect from you next?

Continuing the "Mi Sangre" tour in the U.S. and then in Europe, Asia and Australia. After a while I'd like some time to rest, to be with my family, and then begin to think about the next CD in 2007.

Any words for your Austin fans?

I am filled with gratitude for the love they give me. I'm eagerly anticipating my visit; we'll have a great time in Austin. I always dream about being on stage, to be able to sing. I send them a big kiss.

jvillicana@statesman.com; 445-3637