It’s been a growing trend for local breweries to donate to local causes, and now the ABGB has joined in with this beer series that launches Thursday.
Each beer in the Austin Pets Alive American Pale Ale series (or, if abbreviated, the APA APA series — APA squared? I’ll stop) will be single-hopped using a variety of American hops to demonstrate their special characteristics and flavor profile. Tonight’s features Ultra, a spicy, floral variety.
A dollar of every pint of this beer sold will benefit APA’s long-stay dogs.
Also at the event that starts at 6 p.m. (and you’ll want to get there as early as possible), you’ll find a kissing booth with some of the long-stay alums, a screen printing booth for limited edition T-shirts and live music from the Bus Stop Stallions starting at 9:30 p.m.
This new beer series is just the latest charitable cause Austin brewers have taken on. Earlier this year, Pinthouse Pizza helped to launch the House that Beer Built, a collaboration between local breweries and the Austin chapter of Habitat for Humanity. Rogness Brewing plans to donate $5 of the $20 tickets to the brewery’s second anniversary party this Saturday to Habitat for Humanity. And Independence Brewing last month celebrated five years of the popular Pints for Pups fundraiser that, last year, raised more than $5,600 for local dog shelters and advocacy groups.
For ABGB, at least, helping out local nonprofits like Austin Pets Alive has been the goal from the start.
“Being part of our community has always meant to us, before we even opened, that we wanted to do stuff like this with our beers,” ABGB owner Mark Jensen said. “We have the slogan ‘beer makes it better.’ On the daily level, it gets better at happy hour, but as far as changing the community, bringing people out to a cause, beer is a lubricant for improving things.”
The West Oltorf brewpub hopes to release another APA beer sometime in the fall.