SXSW: The trickle down to the Long Center and Ballet Austin

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SXSW: The trickle down to the Long Center and Ballet Austin

Editor’s note: This article was originally published March 14, 2014

Editor’s note: This article was originally published March 14, 2014

During the South by Southwest festivals, Austin’s arts community mostly goes dormant.

But this year the Long Center for the Performing Arts and Ballet Austin played host to two latenight talk shows.

ABC’s “Jimmy Kimmel Live” descended on the Long Center to tape five shows that ended airing Friday.

While Long Center officials declined to disclose the specific amount of the rental contract with ABC, a spokesperson said that the total economic impact for the Long Center adds up to $500,000 when extra stage crew hiring, front-of-house catering revenue and other monies are added.

Also this week at Ballet Austin’s headquarters and academy on West Third Street, Bravo’s “Watch What Happens Live” taped five telecasts in the ballet’s 300-seat theater.

Ballet Austin officials declined to disclose specific rental contract information with the Bravo network but said that the national exposure brought to the company was “priceless.”

As private 501(c)(3) non-profit organizations, Ballet Austin and the Long Center are not subject to public information laws.

“As much of SXSW is scheduled during spring break, this is always a holiday week for the students of the Ballet Austin Academy,” said Ballet Austin executive director Cookie Ruiz in an email.

“The coincidence provides the window to respond to requests coming to us from parties interested in our studio theater and central location that’s in the epicenter of the energy (e.g. Game of Thrones and Jay-Z/Kanye West concert next door at Austin Music Hall).”

On Thursday’s episode of “Watch What Happens Live” Ballet Austin dancers Paul Michael Bloodgood and Orlando Canova had cameo appearances.

Last year MTV rented the Ballet Austin facilities as a production staging area for events the network presented at the Austin Music Hall.

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