Austin360 blogs > TV Blog > Archives > 2009 > September > 02 > Entry
JB & Sandy bringing their act to KEYE-TV
UPDATE: Michelle Valles is posting, via Facebook, that KEYE morning co-anchor Fred Cantu will be assigned to KEYE partner Telemundo. Valles announced last week, in a similar fashion, that she would be leaving the KEYE morning newscast to co-host a 4 p.m. lifestyle show with weekend anchor Jason Wheeler.
Details to follow.
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Austin’s award-winning morning radio talk show “JB and Sandy in the Morning” will be aired on KEYE-TV live every morning beginning October 5. KEYE-TV cameras will be in the studio every morning with the talk show hosts for the first hour (6am  7am) of their four-hour radio show.
Here is KEYE’s press release:
Austin, Texas (September 2, 2009) - KEYE-TV, the CBS affiliate serving the Austin market, announced today that it has entered into an agreement with Entercom Communications and KAMX-FM “Mix 94.7” to launch Austin’s first television broadcast of the JB and Sandy in the Morning radio show beginning October 5, 2009 at 6:00 am CT on Channel 42.
Amy Villarreal, President and General Manager of KEYE, commented, “As most of our viewers are aware, Austin has four great television news morning shows that are all essentially the same. Through KEYE¹s unique partnership with Entercom, KAMX, and the JB and Sandy radio morning show, we will offer our early morning Central Texas viewers and advertisers an innovative, entertaining approach to morning television.”
JB and Sandy in the Morning launched in January 1996 and is hosted by morning team personalities JB and Sandy, sidekick Alex Franco (Digitz) and features Sara Osburn and Cassiday Proctor. The award-winning show has emerged as a leading radio morning show in Austin with its compelling blend of humor, reality and listener involvement and interaction and airs weekday mornings from 6:00 am to 10:00 am on Mix 94.7 and worldwide at mix947.com.
During the KEYE-TV television broadcasts, KEYE¹s morning meteorologist Kelly Slifka will provide live local weather and traffic updates from the KEYE-TV studios.
In addition to hosting one of Austin’s leading morning shows, JB and Sandy have used the show as a platform to underscore their commitment to community service and their loyal listeners. Over the past 12 years, their “Bikes for Kids” program has raised more than one million dollars and put more than 10,000 new bicycles in the hands of Central Texas children in need. Recently, they raised $600,000 for a Child Life Activity Center on the oncology floor of the Dell Children¹s Hospital.
“There are only a handful of radio personalities across the country that engage their listeners, serve their communities and deliver superior advertiser results like JB and Sandy,” said Nancy Vaeth-DuBroff, Vice-President & Market Manager for Entercom Austin. “Partnering with KEYE-TV and CBS will allow JB and Sandy to reach a larger audience, thus benefiting our valuable advertisers, listeners and viewers and the local Austin community.”
Permalink | Comments (4) | Post your comment Categories: Entertainment, Local news, Local people on TV
Comments
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By Tim1965
September 3, 2009 1:40 PM | Link to this
Maybe it's true that KEYE's morning news ratings were garbage, but do they really think THIS is the answer? They've been making some desperate decisions lately. Wonder if Captain Amy plans to go down with the ship.
By HW
September 3, 2009 9:13 AM | Link to this
Nielsen ratings of the Cantu/Valles morning show were dismal. Kudos to KEYE management for realizing it wasn’t going to get better. Taking quick action to try something completely different sets them apart.
Not sure how many viewers will watch a 4pm local lifestyle show but Cantu should do extremely well with his move. As for JB and Sandy, they have proven they are not only survivors in the Austin market but successful ones. Congrats all around!
By hank
September 3, 2009 6:42 AM | Link to this
Terrible, terrible idea. Watching a radio morning show is like watching paint dry, especially when the station is stuck in the middle of the pack in the ratings, which means they can't even interest people in listening.
Talk about lazy programming, no wonder viewers are leaving the over the air stations by the droves...
By Jon Wilson
September 3, 2009 5:12 AM | Link to this
Not a bad gig for a morning show that barely cracks the top 10 in the ratings.
How do so many people fail upward?
Ill miss you Fred!