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Austin360 blogs > Austin Arts: Seeing Things > Archives > 2010 > August > 30 > Entry

‘Opera in Cinema’ at the Long Center fills the house for its first screening

Can a free show be sold-out?

Well, it certainly can be maxed-out which what happened at the free screening of La Scala’s ‘Aida’ at the Long Center Friday night. All of the 2400 available tickets were reserved in advance. And while there may have been a few no-shows, nearly every seat was taken.

The screening was the first of a new collaboration with Emerging Pictures, purveyors of hi-def movies, many of them cultural. The Austin Lyric Opera is co-sponsoring the 2010-2011 ‘Opera in Cinema’ series with the Long Center.

With bragging rights to the second-largest movie screen in town (after the IMAX screen at the Bullock Museum), and with hi-def projection equipment, the Long Center makes for (literally) picture perfect of hi-def films. The image was crystalline — perfect for the Zeffirelli-designed production and its lavish sets and costumes. Indeed, the quality of the projection was leagues better than Austin screenings of the Met Opera hi-def movie series shown venues that lack hi-def projection equipment.

Without a proper cinema sound system at the Long center though, the acoustics weren’t quite as sparkling as the image, leaving the sound a little mono-directional. (A cinema sound system would cost the non-profit Long Center several tens of thousands of dollars. Who wants to donate that?)

Still, the audience was appreciative Friday night, applauding the arias while they sipped drinks (yes, water and clear-colored beverages are now allowed into the Long Center’s Dell Hall for certain shows).

Up next, on Sept. 14,is Mozart’s ‘Cosi Fan Tutte’ from London’s Royal Opera House followed by ‘Carmen’ from Spain’s Gran Theatre del Liceu on Oct. 13.

See www.thelongcenter.org for more info.

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