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Austin360 blogs > Austin Arts: Seeing Things > Archives > 2010 > February > 01 > Entry
Arthouse goes viral with a micro-giving campaign
In a clever move perfectly in sync with not only our recessionary economy but also our Twitter-happy Internet-based times, Arthouse, the Congress Avenue contemporary arts center, has launched a micro-giving campaign that’s being worked entirely via Twitter and email.
The ‘I Heart Arthouse’ campaign launched today seeking $5 donations from 2,000 people. Appeals are being sent via social media sites such as Twitter and Facebook and by email lists.
Arthouse is currently in the midst of a major $6.6 million renovation to its downtown Austin home. More than $5 million has already been raised. Arthouse is set to re-open in late October.
Through Arthouse has big dollar donors, it also has a large audience of younger art patrons as well as artists themselves who love the free exhibits and programs Arthouse offers. Hence the month-long micro-giving campaign makes sense. No costly direct mail campaigns or expensive special events. Just a virtual passing-of-the-hat asking for a modest sum.
And that’s smart.
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