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Creative Media Center Launch at Studio 4
Wind up musician Alejandro “Alex” Vallejo and he’ll tell just about anyone about the Austin Music Foundation and its newly opened Creative Media Center at Austin Studios. He’s intent on your understanding their missions, and his alert, concise features help tell an efficient and uplifting story.
Rich Garza and Rose Reyes
Vallejo, the drummer for the cheeky Austin band Vallejo, explained how each station in the darkened room at the SoundCheck Austin complex could operate for prospective musicians. Here, one could learn to edit and organize band photographs; there clinics could be conducted on audio recording software. All in a place that feels more like a homey clubhouse than a classroom.
Amiee Gonzalez, Erik Johnson and Rob Davidson
A few dozen music industry types joined Vallejo and leaders such as AMF founder Colin Kendrick, ACVB music divinity Rose Reyes and music producer Rich Garza in Studio 4. What a beehive of activity! I peeked into the music-related equipment storage rooms and creative offices for the first time.
Alex and Monica Vallejo
One word was repeated by hosts and guests alike: Motivation. Apparently, a lot of young musicians dream of starting up a band, but don’t gain any traction because they lack certain skills and wisdom, thus sapping their motivation. The Creative Media Center was opened to help mentors usher in the next generation of Austin artists.
Russell Dizer Jr. (RuDi Devino of the SubKulture Patriots) and Jessie Davis
Speaking of next generations: By the time you read this, Alex and Monica Vallejo are expected to have become proud parents of a young female Vallejo. Best wishes to all three.
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