Austin360 blogs > Out & About > Archives > 2011 > January > 20 > Entry
Flow Nonfiction Screening Party at W Austin Hotel & Residences
The pack could be divided three ways: 1) The movie makers. 2) The movie insiders. 3) The folks who spread the word about movies.
The Flow Nonfiction Team: Matt Naylor, Tanya Schurr, David Rice, Lisa Pearson, David Modigliani and Chris Steiner
Approximately 100 people assembled in the “social room” — also called the “strategy room” — on the second floor of the W Austin Hotel and Residences, among the tall, gray, dignified meeting spaces. They gathered to see the short documentary “Espwa (Hope)” on three flat screens. Before the showing, the three sub-packs circled each other over deli snacks and drinks.
Joel and Dani Rasmussen
“Espwa” — as austin360 writer Matthew Odam explains more minutely on his blog — is a collaboration between Flow Nonfiction, which provides content for socially conscious companies and purpose-driven brands, and Operation Blessing International, a nonprofit relief organization. It records in rhetorically persuasive film language the efforts of Tide Loads of Hope to bring washing machines and dryers to the survivors of the 2010 Haiti earthquake, specifically to a general hospital and a small orphanage.
Tim and Julie Novak
An articulate Austin trio — David Modigliani (“Crawford”), Matt Naylor and David Rice — produced and directed. They and their Flow associates have cooked up a new production format that yokes documentary makers with nonprofits and, in this case, a for-profit, Procter and Gamble, whose Tide logo is all over the screen.
Kate Gose and TK Largey
That might make some purists wince, but when a corporate giant actually does some concrete good, why not trumpet it? (I understand the P&G folks actually requested a lower profile for their product than was seen in earlier cuts.) Anyway, the movie, which is headed to the Sundance Festival, is quite powerful enough.
Bonus: I got to know the Flow team and peeked around the ACL Live at the Moody Theater, due to open in February, and its upper terrace. It’s a beauty.
Photos: John Pesina
Permalink | Comments (0) | Post your comment Categories: Movies
Comments
When commenting, we ask that you keep things civil and abide by our Visitor Agreement. To report comment abuse, click here.