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SXSW 4: Tocquigny Party in the Frost Tower + Parkside
This party comes with a following. The full-service advertising agency Tocquigny matches well with SXSW Interactive. Several folks who attended last year recommended it. But I didn’t commit until I’d been contacted directly by Craig Saper, and, later Mary Anne Connolly. (Good to have friends who know their parties. And human interaction counts.)
Craig Saper and Yvonne Tocquigny
Just about everybody who attended — and it looked like 500 to me — snapped shots of the sunset behind the Austin skyline for the offices on the Frost Tower’s 17th floor. The Austonian, Ashton, Monarch, Spring, 360 and W significantly alter that view. I think in a generally good way.
I met several interesting folks, including Mickey Ristroph and John Arrow, the minds behind MutualMobile, Inc. They create apps for the iPhone and shared funny stories about apps good and bad. But I spent the most time with Saper, a born storyteller. He’s in charge of entertainment branding for Tocquigny. I could see him as a movie or TV producer some day. But that’s just me.
John Arrow and Mickey Ristroph
I ingested merely a few corn chips at Tocquigny, so I headed down Congress, then Sixth Street, thick with tourists from basketball and SXSW, to try the rabbit terrine and marscapone ravioli at Parkside. Parkside is an oasis on Sixth and, partly because of its WiFi, but also for its superior food, it will be a regular posting stop for me during the fests.
I met a little group of California filmmakers there, crowding up to the bar. I recommended Parkside’s viognier, though making it clear that Texans can make the varietal almost as well as the French.
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