Austin360 blogs > Out & About > Archives > 2010 > February > 10 > Entry
Your A List: Best Newscast
What constitutes an ideal local newscast? I’m not sure I can enumerate the elements. At the very least, I want to be engaged. I’d also like to be informed. I’d rather not be irritated. Ideally, I suppose, I’d like to be compelled by the newscast to watch and listen.
Fox 7 followed not so far behind with 27 percent. KXAN (NBC) didn’t do too shabbily with 10 percent. KEYE (CBS) managed more than half that with 11 percent.
Finishing with 5 percent or less were News 8 Austin (Time Warner Cable); Telemundo Austin (2 percent) and KAKW (Univision) at less than 1 percent.
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By Sasha Smith
January 7, 2011 2:58 AM | Link to this
I have to say your readers are probably not Telemundo or Univision's audience. How to know if they're "informed"? Maybe you should do another study with the right audience. It's somewhat misled. Thanks!