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Dagan Martinez-Vargas at Lustre Pearl

By Michael Barnes | Wednesday, September 16, 2009, 12:33 PM

Sometimes we encounter a potential source who seems too good to be true. That would be the case with Dagan Martinez-Vargas. The former market promoter for Capitol Beverage Distributor and Austin market manager for Hive Strategic Marketing now works for adfirmative.com.

That means he knows a lot about social media, social events and nightlife. In some cases, much more than your social columnist, whose job it is to ferret out that information. Just before dusk, we met for drinks at the ultra-hip Lustre Pearl on Rainey Street. Within 90 minutes, the 32-year-old Martinez-Vargas had me absolutely spell-bound.

The University of Texas graduate and lifelong Austinite knew the story behind almost every club, bar and TABC-licensed establishment that I had covered on this beat. We shared analyses of different night spots — and I’m glad to say he voiced many of the same impressions I’d taken from first-hand observation.

He’s pretty good at social reporting as well. Before I arrived at the distressed and hollowed-out former residence that houses the vastly popular Lustre Pearl, he had determined that Jessica Alba had dropped by four times and that the “Machete” wrap party would be held there. (From another source, we learn that Malverde and La Condesa over in the Second Street District were regular haunts for La Alba.)

Martinez-Vargas doesn’t mind going on the record when the case calls for it, so you’ll see his name bandied about in this column. A lot.

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