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Media Relations 7: Five Media for Eliza Page
At the McCombs School of Business, students in Ben Bentzin’s marketing class spend a good chunk of the semester helping out local businesses with recently acquired skills. Banking off that premise, I geared my quickie media-relations workshop for those particular semester-long projects during two of Bentzin’s classes on Thursday.
I’m now tracking several students marketing/media relations groups. It will take a while to enter the reports into the system. I promise to follow them for at least a month.
As usual, each group of six or more students divided up the tasks of pitching me live — via Facebook, Twitter, e-mail, texting, imaging, phone and face-to-face — and I responded honestly as a working journalist.
Student Group: Five Media
Austin Client: Eliza Page
Elizabeth Serrato’s Second Street District boutique, Eliza Page, is well known in style circles. So the student group, Five Media, had a problem: How to make Serrato’s story fresh?
Through electronic messages, they emphasized Serrato’s outreach to local jewelry designers. This is a promising pitch, but as of yet, too vague and general. Which designers? And why?
The vague pitch is hardly uncommon. I just received one from an Austin source who has been pushing his ballroom dancing program for what seems like decades, and it’s the same every time: Do a story on us. What story? Let’s be specific.
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