Austin360 blogs > Out & About > Archives > 2008 > December > 05 > Entry
Tribeza spreads out at BoConcept
Allow me to elaborate on my earlier Tribeza post. I think recent immigrants to Austin don’t realize what this little, oblong publication has accomplished. Through keen design and photography, especially, it altered the way glamor was covered in Austin. It didn’t invent the intersection of architecture, arts, fashion and fine dining, but Tribeza packaged these and other glamor phenomena for the 21st Century.
Mousumi Shaw, Bjorn Billhardt
Zarghun Dean and company also pioneered marketing through partying, at least here. Every advertiser is somehow linked to Tribeza readership through happy hours, issue launches and private dinners. It’s a formula that attracted a healthy crowd to BoConcept on West Second Street to toast an issue that includes profiles of Taylor Kitsch, Rebecca Robertson, Silvia Orozco, Chris Cowden, Michael Hsu, Nav Sooch and Richard and Alan Topfer
Honoree Chris Cowden, Quincy Adams Erickson (who was working the Tyson Cole event next door, before she slipped over to BoConcept
A fair number of the outrageously attractive young women — and men — were there hoping to meet “Friday Night Lights” star Kitsch. Sorry, as far as know, he didn’t show. But hey, just come downtown. He lives on the near South Side. We spot him all over the place. As for the Tribeza party, it was hard to leave, but a half dozen other shops along Second Street beckoned.
Misty Incontrera, Steven Incontrera
I had planned to hook up with Tad Speegle at Beyond Tradition. The Austin newcomer had been e-mailing me since his arrival in town. I’d try to meet him, only to be stymied by scheduling. He was showing jewelry, I understand, at BT, whose owner informed me when I arrived, he had just left for the night. Ah well …
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