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SXSW pumped $113 million into Austin economy in 2010, says report
Bucking a dour year for the economy in general, the South by Southwest Music, Film and Interactive Conferences and Festival kicked $113 million into the local economy in 2010, according to a report commissioned by SXSW and conducted by consulting firm Greyhill Advisors. The report, released today in a news conference featuring Greyhill’s Ben Loftsgaarden, Mayor Lee Leffingwell and SXSW’s Mike Shea, is the fourth consecutive economic impact study the firm has conducted.
That number is up from $99 million, the total impact calculated for 2009’s SXSW, and the highest yet reported so far. In 2010, SXSW saw more visitors than ever before — with 159,000 registered attendees and 197,000 participants one free events are factored in. That $113 million figure reflects $29 million spent as a result of SXSW operations — year-round and festival-specific — and a further $84 million spent by attendees, including hotels, food and transportation.
The full report is available from Greyhill Advisors’ website.
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