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SXSW panel: ‘TV Resurrects the Radio Star’
5 p.m. Wednesday
Panelists: Joel Beckerman, founder of music service company Man Made Music; Keith D’Arcy, Senior VP of Music Strategy for EMI Music Publishing; Gary Calamar, producer, music supervisor and president of GO Music, as well as a KCRW radio personality; RIch Isaacson, co-founder and president of LOUD Records, COO of SRC Recordsand CEO/Owner of R I Entertainment; Alicen Schneider, Vice President of Music Creative Services at NBC Universal Television.
The gist: Licensing music for use in television, film and other media is an increasingly important part of marketing an artist.
Takeaways: Licensing a song to a TV show might not make you an overnight success, but a good placement can cause a “domino effect,” bringing other licensing deals and raising your profile — something record labels have less and less power to do. Although network programs once had more prestige, they can be short-lived nowadays, and cable shows likely offer better opportunities to establish longer relationships with music supervisors (the ones who help find the right song to make a scene work). Film trailers provide “the most bang for the buck,” due to the wide exposure they receive. Licensing fees have gotten smaller, but the number of licenses has increased exponentially. Music supervisors are always looking for great music to use in other media, but they are inundated with submissions, and it’s easier if you have good representation. The Hollywood Reporter has a twice-yearly music issue that lists key music people at the film and television studios. Do your homework and find out what shows music supervisors work with and whether your music would be a good fit for them.
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