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Home > Austin Music Source > Archives > 2009 > November > 19 > Entry
KGSR moving to 93.3; 107.1 becoming Spanish language station

Starting this Friday at 5 p.m., KGSR will be broadcast on the frequency that used to be home for Hot 93. Then, Nov. 30, the current 107.1 FM spot on the dial will air regional Mexican music.
Station manager Scott Gillmore said the move from the current 49,000- watt station to 100,000 watts will make KGSR available to about 100,000 more prospective listeners, especially in Williamson County, where the current signal has been weak.
From the news release:
Emmis Austin Radio announces that effective Friday, November 20th at 5pm, award-winning, adult alternative station 107.1 KGSR, will begin simulcasting on 93.3 FM. KGSR will be heard on both frequencies on the radio dial for ten days. Then, KGSR will be broadcast exclusively on the 93.3 frequency effective Monday, November 30th. At that time Emmis Austin Radio will launch a new Spanish-language, Regional Mexican format on 107.1 FM.
The 93.3 signal is licensed to the city of Cedar Park and boasts one of the largest total coverage areas in all of Texas. KGSR’s unique blend of Texas, roots, and adult alternative music will now be available to potential listeners in areas of Central Texas that its previous signal did not reach.
The 107.1 frequency is licensed to the city of Bastrop and has superior signal coverage in Austin’s highest density Hispanic areas including those with those with the largest Spanish-speaking populations in Central Texas.
This new format, and signal transition will optimally allow the respective stations the ability to best reach the communities they serve.
The new station, whose name and line-up will be announced at 5pm on Monday, November 30th, will include personalities already familiar to Austin’s Spanish-speaking community, as well as dynamic, new talents. Advertisers will be able to reach the active Hispanic market of Central Texas beginning Wednesday, December 2nd via 107.1 FM.




Comments
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By john
November 19, 2009 12:57 PM | Link to this
can they keep Andy Langer at 107.1 when they move to 93.3?
By Sarah
November 19, 2009 1:05 PM | Link to this
Yay- I live North of G Town & hopefully I will be able to hear mmy Favorite station.
By tejano fan
November 19, 2009 1:12 PM | Link to this
will 107.1 become a new tejano station?
By Winchester
November 19, 2009 1:20 PM | Link to this
Does that mean the price of the CDs will come down?
By Steve
November 19, 2009 1:21 PM | Link to this
Sarah, you’ll definitely be able to hear them. I drove to Dallas 8 times over the summer and 93.3 was the only station I could get from Austin past Temple, and it can be heard past Waco at night. Huge range.
By Beavus
November 19, 2009 1:34 PM | Link to this
Keep Andy Langer, he knows his stuff.
All those bumper stickers with 107.1 on them are now collectors items. :-)
By Beavus
November 19, 2009 1:36 PM | Link to this
Winchester - do you mean the broadcast CD? It is pretty cheap considering it is a double cd packed with songs. the $ per song ratio is pretty hard to beat anywhere else.
By JAY
November 19, 2009 1:39 PM | Link to this
Sorry to hear tht anothr hip hop station bits the dust…heres to hoping Boogie, deuce and all the other dj’s land on their feet.
By D. Blackman
November 19, 2009 1:59 PM | Link to this
Austin…. fails again in support of it’s Black community by ending yet another resource of Black Entertainment and cultural views.
By Rufkm?
November 19, 2009 2:02 PM | Link to this
It’ll be hilarious when unsuspecting out of towners get in their rental car and flip to 107.1 expecting to hear Jody Denberg!
By Tarvin
November 19, 2009 2:12 PM | Link to this
I was stoked to hear The Planet or whatever the station was that was on for a couple hours when 105.9 changed formats. Austin DOES NOT have a good rock station. KLBJ was back in the day but now all the djs talk too much and their play list isn’t very deep.
By VideoVic
November 19, 2009 2:27 PM | Link to this
Congats to KGSR and Emmis on this power move. Radio isn’t dead… it’s just now taking off baby!
By Bruce
November 19, 2009 2:27 PM | Link to this
Hope the 93.3 signal is stronger. The geezer has lousy coverage in the Hill Country.
By Scobar
November 19, 2009 3:10 PM | Link to this
Other stations who fail to boost their signals in Williamson County are going to miss out on one of the fastest growing market shares in Texas.
By dude_abides
November 19, 2009 3:25 PM | Link to this
It feels weird but then again it’s just marketing and a shift of frequencies. That KGSR will get a greater coverage area is AWESOME!
Regional demographics have shifted immensely since KGSR first hit the airwaves licensed out of Bastrop, whose surrounding areas are now dense with an audience primed for the new format. For once, a station/frequency/format changes actually makes sense!
By Senor W*****k
November 19, 2009 3:41 PM | Link to this
Muchas Gracias Emmis Austin Radio. Mi casa es su casa.
By Roland
November 19, 2009 3:46 PM | Link to this
all well and good, but what does Sarah Palin think about the move? I can’t wait to hear what her opinion is…
By Radio Wars
November 19, 2009 3:58 PM | Link to this
KGSR 93.3 launches offensive front against KUT 90.5 for stealing their format and copying KGSR’s core artists! Once KGSR moves down to the public radio side of the dial, KUT will lose their hold over the low 90 frequencies.
By dnb
November 19, 2009 4:08 PM | Link to this
I agree about Andy Langer. When I hear his voice I immediately turn the station. He and his program director need to realize that just because he knows a lot of facts does not make him interesting or his voice less grating.
By Allen
November 19, 2009 4:11 PM | Link to this
I hope the new 107.1 will be a TEJANO station. Are ya’ll listening?
By HelYa
November 19, 2009 4:27 PM | Link to this
That’s good, cuz spinning my dial all the way to 107.1 was causing carpal tunnel syndrome in my right hand.
By KGSR Suburban format change
November 19, 2009 4:33 PM | Link to this
I hope that KGSR doesn’t try to make it’s playlist more generic to fit the plain jane white bread taste usually associated with the Williamson county suburbs. Let’s hope the “Keep Round Rock Mildly Usual” group doesn’t want KGSR to keep it Mildly Usual.
By Tedious
November 19, 2009 5:27 PM | Link to this
I’ve lived in Austin 27 years and have never listened to KGSR. It is really odd how they can be non mainstream and still find the most mediocre borin stuff out there.
This lifetime there will never be a true progressive radio. Won’t happen and KGSR is at best a gaseous excuse.
Blech.
By larry
November 19, 2009 5:31 PM | Link to this
Sounds like Emmis Austin Radio systems is leaning more and more towards the Bob Radio type broadcasting.
By flaco
November 19, 2009 5:50 PM | Link to this
Well, well - Chicago’s WXRT copycat is even trying to get closer on the dial… hmm.
By UNCLE WILBER
November 19, 2009 5:52 PM | Link to this
Austin…. fails again in support of it’s Black community by ending yet another resource of Black Entertainment and cultural views. *WHO CARES??!!??!!??!! NO ONE I KNOW…….
By Broadway
November 19, 2009 5:59 PM | Link to this
Don’t forget that because 93.3’s tower is halfway to Killeen, listeners south and east of Austin may lose the KGSR programing they currently enjoy.
By radiofreak
November 19, 2009 6:25 PM | Link to this
I think Andy Langer is the reason KGSR is starting to suck. He is the worse person on local radio.
By Alex Sierra
November 19, 2009 6:37 PM | Link to this
Rah-dio espanol in Austeen Tejas…pos que bueno! Ariba…ariba…andale…andale!
By irsubr
November 19, 2009 7:56 PM | Link to this
I have to agree with some of the others about Andy Langer. I have not figured out exactly what it is about him, but he brings the energy waaaay down whenever he is on. The interviews on the Late Show are jumbled messes when he is there. I really noticed it when he was gone and Mark Murray filled in one day, the show was light, funny, but still with the good music.
By roos
November 19, 2009 9:03 PM | Link to this
Does that mean the KGSR volume live CDs will now sell for $9.33?
By Bob
November 19, 2009 9:20 PM | Link to this
It may be too late. I heard Matchbox 20’s “3AM” driving home tonight. Not a bad song but not what I usually expect to hear on that station. They seem to be subtly mixing in Bob-FM type songs.
By SaveKUTAustin.com
November 20, 2009 10:38 AM | Link to this
To Radio Wars - You hit the nail on the head. This, apparently, is what has been cooking, behind the scenes. The big question that I see looming … Will KGSR take on the challenge, to replace KUT as the radio station that represents Austin’s unique musical diversity, (KUT has already lost the ability to make that claim), in all it’s wide ranging, demographic glory, or become just another Arbitron/NPR dedicated lemming, in the race to the edge of the cliff?
By mikemike
November 20, 2009 3:12 PM | Link to this
A lot of good Spanish-language talent has been thrown out on the street in this market recently. Hopefully a lot of them will land at the new station.
By Fred Cantu
November 21, 2009 10:51 AM | Link to this
I wonder what the station will do when they discover that the listeners in their new coverage area don’t care for what the music the old listeners of KGSR happen to like.
By Don in Leander
November 23, 2009 8:34 AM | Link to this
News-flash Fred: WilCo already listens to KGSR. The 107.1 signal faded out between Liberty Hill and Lampassas. They may not pick up too many listeners in Lampassas or Temple though. The good news is now maybe the 93.3 signal will penetrate the walls of my N. Austin office.
By radioman
November 23, 2009 10:17 AM | Link to this
Unfortunately, this move could hurt KGSR more than it will help. Successful radio stations aren’t always about vast coverage areas. It is true, 93.3 offers a vastly superior signal to that of 107.1, but we must look at WHERE that signal is covering. The 93.3 tower is located some 35 miles northwest of central austin and will ALWAYS have coverage issues in that part of austin, due to the close proximity of 93.7 KLBJ. I could easily see people in Gatesville and Kileen getting a clearer signal than someone located at Mopac and 35th street.
So, it is my predication that many of KGSR’s core listening audience (downtown/central austin) will actually have more problems picking up 93.3 than 107.1 due to inference with 93.7. Of course, KGSR could pick up some more listeners in the Kileen/Temple area, but i suspect that won’t matter too much.
I’m a little confused as to why KSGR wasn’t placed on 105.9 instead of 93.3. 105.9 offers a core signal into central Austin (and all of metro austin) which is critical for this station. But, we’ll see what happens.
By Bob
November 23, 2009 11:42 AM | Link to this
Radioman, 105.9 isn’t an Emmis station.
By Paul Mullen
November 26, 2009 4:09 PM | Link to this
Bob’s prediction is quite right:I live in the heart of 78704, Central South Austin on a NW facing hillside with far reaching views over downtown West lake Hills. Yet trying all the radios in my home, the new 93.3 frequency is either completely absent or unintelligible due to heavy interference. There is another station on 93.5 which comes in with a weak but fairly clear signal and a very strong clear signal on 97.7.
Unless the FCC will authorize a low power booster station to service south Austin, many of KGSR’s core listeners will be unable to listen to it any more, and as Fred Cantu commented, how many of Williamson counties conservative residents will want to?
KGSR I will miss you, at least when away from my computer (I hope your streaming servers can keep up with the extra load).
By Elizabeth
November 27, 2009 2:55 PM | Link to this
I miss Hot 93.3 already…there are no hip hop stations in Austin. I loved Mimi and Deuce and Boogie…they are the only DJs I have really enjoyed listening to….It’s Frrrrrrrrrrrrrrriiiiiiiiiiiiiidaaaaaaaaaaaaaayyyyyyy!
By S Lamar
November 27, 2009 5:32 PM | Link to this
I’m already having trouble picking up 93.3 on S. Lamar. 107.1 sounds great and 93.3 sounds like it’s barely making stereo.
By Tammy
December 1, 2009 12:18 PM | Link to this
This change of frequency has seriously messed with my lifestyle. I am downright angry. It may be better for the station financially to have made this move, but it may end up causing long-time listeners to abandon the station. I have been listening to KGSR since the beginning, and I have lived in various parts of town during that time. I have never had a problem picking up the station. Now, I can only pick it up in one upstairs room in my home, and not very clearly. I don’t have a t.v. and I usually have the radio on all the time at home. And my efforts to find someone in the know at the station to talk to me about this has been futile. I just hope that they will get the message and do something to strengthen the signal in areas that were previously receiving it just fine. Otherwise, it will be KUT and CDs for me.
By jen jen
December 1, 2009 8:25 PM | Link to this
i’m really going to miss MiMi Mendez. Boogie was kind of a tool, but Hot 93.3 in general was one of my fave stations. Thank goodness for satellite radio.
By ODennehy
December 6, 2009 10:08 AM | Link to this
Since the move to 93.3 I can’t get the signal at work (by ABIA), or at home (MOPAC and 2222 area). And .. I guess it doesn’t matter, cause everytime I hear David Bowie I turn it off anyway.
By lino g martinez sr
January 18, 2010 8:56 AM | Link to this
Don’t fret , folks, Emmis is just just following the Almighty Dollar, they believe that because three Spanish Language stations closed down recently, they will rake in the bucks by going Spanish on KGSR-FM 107.1. I don’t think so because Austin already has a few Mexican Regional Music stations and a few Tejano Music Stations owned by Hispanic Companies. They missed the boat by not turning to Tejano Broadcasting when there was really a need and a demand for that genre of music. Sorry Emmis, you might as well go back to English Broadcasting, you will not succeed in Mexican Regional Broadcasting now.Too little and too late. ‘Nuff Said. Lino Gutierrez Martinez, Sr.