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MapQuest wants to stuff you full of free Salt Lick BBQ
In a packed crowd of companies positioning themselves at SXSW for a little publicity and some love from consumers and would-be consumers, you’ve got to go the extra step to stand out. Shoving your keychains and postcard-sized flyers into canvas bags won’t get the job done.
With that in mind, MapQuest is stepping up its game at this year’s conference. On Sunday, March 14, the company won’t just show you how to get to Driftwood, it’s offering to take you there. They’ve chartered some buses and will be transporting about 150 SXSWi attendees (along with cold beer) to the Salt Lick, arguably the most famous, if not most delicious, barbecue in Central Texas. And they’re not just picking up the tab on gas, they’re also buying lunch.
As for me, I’d prefer a Google Maps party at Smitty’s. But you can get all of the details on the MapQuest blog here.
Photo by Kelly West AMERICAN-STATESMAN
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