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Home > The M.O. > Archives > 2010 > February > 01 > Entry

UT BCS Championship gear going to Haiti

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Every year when a champion is crowned in college and professional sports, team members are swarmed by staff and immediately adorned in T-shirts and hats declaring the athletes champions. And the next day, or sometimes the same night, fans can line up and buy similar gear.

Obviously those hats and T-shirts are not made on the sidelines in the final seconds of the games. They’ve been made in advance. So, what happens to the thousands of pieces of apparel that get made for the eventual losing team?

Well, this year, the 14,000 BCS Champion Longhorn shirts and hats from the University Co-op are going to the relief efforts in Haiti.

“With the terrible tragedy and loss the Haitian people have suffered and are still experiencing, we do realize this donation may not be very high priority for them. However, we all need clothing and this is a small contribution we can make to assist in their recovery,” George H. Mitchell, Co-op President, said.

From a release:

The University Co-op is working with Fashion Delivers Charitable Foundation, Inc. in association with Kids In Distressed Situations, Inc, (K.I.D.S.) to facilitate the transport of the 14,000 shirts & hats to the Haitian community.

The Co-op chose this charitable organization due to the operational efficiency, track record and criteria of the items in need, which are all sizes of new clothes for men, women and children. Along with 100% guaranteed arrival to Haiti, the coordination of the distribution to the individual families is well organized and secured. They were also among the recommendations by the Co-op’s fashion consulting firm, The Doneger Group .


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