Home > The M.O. > Archives > 2009 > September > 22 > Entry
With The Highball, Tim League and co. prepare to set ‘em up and knock ‘em down
Tim League and his small pack of visionaries have captured the zeitgeist of the hip and repackaged it in the form of entertainment with such amazing clarity and brilliance that marketers and PR people would kill to get inside their brains for just five seconds.
But they’d be fools to think they could figure out the strategic planning that results in a place like the Alamo Drafthouse or the soon-to-be-revealed The Highball .
That’s because, by all accounts, there is no special calculus involved. No amount of brainstorming, demographic research and brand testing by Generic Corporation X would be able to calculate what League and his team bring to the table with The Highball. That’s because it’s organic. League places his bets that the public will love the things he and his friends love, and after talking to him and taking a look inside The Highball, it seems a foregone conclusion that his new club will be a hit.
I caught up with League, as well as architect Richard Weiss and executive chef Trish Eichelberger, to discuss the newest addition to Austin’s entertainment scene.
For a sneak peak at The Highball’s food and drink menu, click here.
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By cindyinaustin
September 23, 2009 4:41 PM | Link to this
Count me in! What a fabulous idea, and perfect for the location, although parking seems like quite a challenge, the place is already packed with Drafthouse fans as it is! Oh, and save me one of those Thanksgiving sandwiches…..gotta love it!