The M.O.
Born in Austin, Matthew left soon thereafter and finally made it back after years of paying his penance wandering the earth. Before coming to Austin360, Matthew co-edited Austinist.com, worked as an advertising copywriter and led tours of the Roman Forum, among other things.
When not busy pounding away on his keyboard, he can be found at book readings, concerts, gelaterias, pizza joints, Barton Springs, movie theaters, the golf course, or home with a book. The M.O. gives readers a little insight into the world of this man without a plan.
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2007 > December > 12 > Entry
By Matthew Odam
| Wednesday, December 12, 2007, 11:00 PM
Weather that is rather clement for much of the year. Suburbs packed with active children. A populace that loves getting out in nature. Austin has all of the elements of a great participatory sports city. And with all of the active bodies around town, somebody’s gotta equip them with gloves, bikes, roller blades, golf clubs, frisbees, fishing poles, and tennis racquets. Enter Academy Sports + Outdoors, with 36 percent of the vote, winner of the Your A-List poll for Best Sporting Goods Store.
Not only does Academy offer “the right stuff, the right price,” the Texas-based superstore also has one of the most memorable advertising jingles of the past 20 years, and for them that’s probably a good thing. Any time you think, “I need a pair of sweatpants and a fishing rod, where should I go?” and an ad jingle enters your head, you know the attached company has entered the collective consciousness.
Academy indeed offers “the right stuff,” meaning virtually every sporting-related product imaginable, at low prices, and with convenient locations, friendly staff and a recognizable brand, they will probably be doing so for many years to come in Austin.
Academy Sports + Outdoors [official site]
Various locations
Others receiving votes:
- REI, 17 percent
- RunTex, 13 percent
- Cabela’s, 10 percent
- Whole Earth, 8 percent
- Ozone Bikes, 4 percent
- Sports Authority, 3 percent
- Bicycle Sports Shop, 3 percent
- Soccer World, 2 percent
- Jack and Adam’s Bicycles, 2 percent
- Austin Tri-Cyclist, 1 percent
- University Cyclery, 1 percent
Write-ins: McBride’s, Rooster Andrews, The Soccer Post and Southwest Cycle Sport.
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