Home > The M.O. > Archives > 2007 > December > 05 > Entry
Your A-List: Best Magazine
Billing itself as Austin’s only full-color, glossy monthly magazine devoted strictly to covering and promoting music, Soundcheck Magazine has made quite a name for itself in a brief period of time, reaching up to 50,000 readers each month. The free magazine, launched in March 2006, offers features on local bands as well as concert reviews and listings, and can be found around town in more than 300 locations, including the Alamo Drafthouse, Antone’s and BookPeople.
Soundcheck is not a slave to the printed word, however, and also offers a strong Web presence, with online exclusives and a blog featuring reviews, interviews and suggested show listings. In a town crawling with music resources and one in which magazines come and go, Soundcheck seems to have found some staying power.
How did one of the new kids on Ausitn’s magazine block beat out so many other publications by such a wide margin? Soundcheck’s Director of Publicity Joanna Hackney points to the niche that the young magazine filled, a loyal readership and a committment by the magazine to provide quality content and always remain open to reader feedback.
“Soundcheck found a niche that was not being served. Austin is the most amazing music community of musicians and fans, and it’s the perfect city in which to base ourselves in regards to readership. We’ve recognized this from the beginning and have really strived to present a magazine that is truly based off of our readers’ wishes. We strive to really find out what the music community wants. It’s not just about printing a hip magazine, or having a cool website; we really are focused on finding innovative ways to connect the artist and the Austin audience on a daily basis,” Hackney told me via email recently.
Others receiving votes
- Texas Monthly, 17 percent
- Austin Music + Entertainment, 11 percent
- Austin Monthly, 11 percent
- Austin Woman, 6 percent
- Tribeza, 4 percent
- Austin Daze, 4 percent
- Rare, 3 percent
- Glossy, 2 percent
- Misprint, 2 percent
- Austin Fit, < 1 percent
- Whoopsy, < 1 percent
- Brilliant, < 1 percent
- Fave, < 1 percent
- A, < 1 percent
- Austin Wide Open, < 1 percent
- L Style G Style, < 1 percent
- Capital City Sports Report, < 1 percent
Write-ins: The Good Life and Texas Home & Living.
Permalink | Comments (1) | Categories: Your A-List
Comments
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By adi
December 12, 2007 3:19 PM | Link to this
nice to see the Whoopsy! shout-out even though it is currently not in print, hopefully it will be back. Same for Rank N Revue / Reloaded Monthly.