Home > The M.O. > Archives > 2007 > March > 22 > Entry
Daily Juice opens in a new location
Just a few weeks before the fourth birthday of their Barton Springs location, the proprietors of the natural juice, smoothie and snack store opened up a new location just off of Lake Austin Boulevard — on the east side of Deep Eddy Pool — on Monday.
Co-owner Matt Shook said the idea of expansion had been percolating for a couple of years and that the new location just above the Town Lake hike-and-bike trail was a no-brainer for the health-conscious store.
“This location chose us. There’s a necessity for this product. And with Deep Eddy Pool just feet away, it’s perfect. We seem to pop up wherever there’s a spring,” Shook said of the business, which has its original store just a few hundred yards from Barton Springs.
The newest store is located in the ground floor of what Shook says was the last residential building on Lake Austin Boulevard. After tearing out shrubs, knocking down walls, applying gallons of paint and performing hours of landscaping, Shook got the once-dilapidated area looking like a small oasis, a perfect complement to the flowing springs of its neighboring pool.
Shook sees the location as an excellent fit for health-minded outdoor athletes, many of whom drive by every day on their way to park at Austin High for a jog — or walk — around the lake. The students at Austin High also seem excited about their new neighbor and the outdoor seating offered by the Daily Juice. When I stopped by on Wednesday, a few runners and several high school students had popped in for a little bit of fresh juice rejuvenation.
Daily Juice offers a wide variety of organic vegetable and fruit juices and smoothies. Customers can make their own or order from a broad array of juices and smoothies already devised by the juice masterminds. The store also carries delicious vegetarian and vegan food products, from the Vegan Snicker Doodle to an assortment of treats offered by Baraka Foods Co., a natural food company owned by Daily Juice co-owner Keith Wahrer.
With word of mouth already bringing in more than 100 customers in the first couple of days, Shook and his partners see a bright future for the enterprising juicers who feel a real sense of pride in bringing their customers what they feel are the best juices and smoothies in town.
In the words of Shook, “This ain’t no Tang.”
Daily Juice
2307 Lake Austin Blvd. [map]
628-0782< br />
6:30 a.m. to 9 p.m.
In the interest of full disclosure: During peak season last summer, I volunteered some of my weekend time helping out at the Daily Juice on Barton Springs.
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