The M.O.
Born in Austin, Matthew left soon thereafter and finally made it back after years of paying his penance wandering the earth. Before coming to Austin360, Matthew co-edited Austinist.com, worked as an advertising copywriter and led tours of the Roman Forum, among other things.
When not busy pounding away on his keyboard, he can be found at book readings, concerts, gelaterias, pizza joints, Barton Springs, movie theaters, the golf course, or home with a book. The M.O. gives readers a little insight into the world of this man without a plan.
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The entry titled "SXSW Day 1: Let the Madness Begin."
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2007 > March > 14 > Entry
By Matthew Odam
| Wednesday, March 14, 2007, 12:20 PM
The madness is approaching, and I’m not talking about the NCAA Tournament. Hell, I haven’t even had time to fill out my bracket. Although I do think Kansas will win it all. But Florida looks very good of late. Were they just playing possum all season? The defending champions have as much talent as anyone in the land. But the same can be said of the Tar Heels. Maybe it will be Roy Williams’ new team (UNC) vs. his old one (Kansas) in the final. Could A&M really play in the Final 4? Would Texas fans then take signs to football games saying, “Face it, Aggies, you’re a BASKETBALL SCHOOL”? Can Durant carry the Longhorns? Or will Rick Barnes sabotage his team with his horrific offensive sets and inability to get KD the ball? Are the Pac-10 and Big 10 really as mediocre as they seem? Will Duke lose in the first round? So many questions.
Wait, what was I talking about again? Oh yea, SXSW. I was down on Red River this morning helping friends set up for their day party. It is really something down there right now. Rental trucks and vans unloading gear before the streets shut down (from 4 p.m. today until 4 a.m. on Monday, Red River Street will be closed from Fifth Street to 10th Street, and Sixth Street will be closed from Brazos Street to Interstate 35). In a few short hours, downtown will be swarming with New Yorkers and Angelenos and Minnesotans looking to get their party on, and their network on.
I will venture into the madness soon. Here is my intended shcedule for Day 1 of SXSW. If you have any suggestions, by all means, let me know.
1-6 p.m.: Austinist’s Gonna Gonna Get, Get Down II with Architecture in Helsinki, Apes & Androids, Nicole Atkins and more.
(I might sneak over to UT to see a taping of Ghostland Observatory at KEXP’s special broadcast.)
8 p.m. - Future Clouds and Radar at Light Bar
10 p.m. - Rosie Thomas at Central Presbyterian Church
11 p.m. - The Postmarks at Blender Bar at the Ritz
Midnight - The Broken West at Antone’s
12:30 a.m. - Peter, Bjorn and John at La Zona Rosa
1 a.m. - Marc Broussard at The Parish
Photo of Kevin Durant by Deborah Cannon (Austin American-Statesman).
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