Home > The M.O. > Archives > 2007 > February > 06 > Entry
SXSW wristbands on sale? Not so fast
I received a text this morning that read, “What’s going on at Waterloo? There’s a huge line!”
The first thought, naturally, was, “Wow! SXSW wristbands on sale?”
While I was not near my computer, I was fairly certain that could not be the reason. My certainty came from the fact that I had not received a text message from the SXSW SMS service. Last year, that little beauty of the electronic age gave hundreds of us a heads-up on the early wristband sale. Could someone at the Chronicle or with SXSW have leaked information to their friends? Were people simply speculating?
I drove to find out for myself. By the time I got there the line had diminished to the point that it was easily contained inside the store. As it turns out, the mad rush to the record store had come from Waterloo’s exclusive “Hear TX Here” program.
The exclusive monthly promotion allows local musicians to have their music featured at in-store listening stations and in print ads that run during the famous industry-specific festival. With thousands of record label folks in town, along with thousands of music lovers — though the festival is not for them (more on this in a post later today) — the Feb. 22-March 21 installment of the “Hear TX Here” program is the brass ring for local artists in their attempts to reach the widest audience possible. As you are aware, with in-store performances and thousands of shoppers shuffling their way through the store in mid-March, you cannot put a price-tag on the visibility that comes from having the thousands of eyes that see a well-positioned record at Waterloo.
In order to assure a spot in the listening station program, artists must submit CD cover artwork, one or two sentences of promotional copy, a cash or check payment of $1,250 and at least 25 copies of the CD.
Artists must get all of their materials in as soon as possible on the booking date, and are accepted on a first-come first-served basis. For more information, email Jessie Strub at Waterloo or call 512.474.2500.
Or, just head down to Sixth and Lamar now! Good luck.
Permalink | Comments (1) | Categories: Music
Comments
Austinites love to be heard, and we're giving you a bullhorn. We just ask that you keep things civil. Leave out the personal attacks. Do not use profanity, ethnic or racial slurs, or take shots at anyone's sexual orientation or religion. If you can't be nice, we reserve the right to remove your material and ban users who violate our Visitor's agreement. Click here to report comment abuse.
By william marshall
February 8, 2007 6:54 PM | Link to this
awww yeah. matty hookin it up w/ the info.