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Home > Relish Austin > Archives > 2012 > January > 18 > Entry

Why do Americans love fortune cookies so much?

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Americans are obsessed with fortune cookies.

I don’t have a clear answer to why fortune cookies, which are about as Chinese as crab rangoon, are so popular here, but it’s a subject that Austin food blogger Allison Wright explores on her blog, Not A Fortune.

I interviewed Wright for a story in today’s paper about the fascinating world of fortune cookies, which former New York Times reporter Jennifer 8. Lee has covered extensively on her blog/book, The Fortune Cookie Chronicles. Did you know they were invented in Japan and that more than 3 billion of them are made every year? In the 1980s, a U.S. fortune cookie maker (almost all the world’s fortune cookies are made here) tried to introduce the cookies in China, an effort that was so unsuccessful, the company stopped trying after three years, according to a 2008 NYT story by Lee, who made this video a few years ago to show just how foreign fortune cookies are in China.

What interests me the most is the rituals and superstitions we’ve created around fortune cookies. Some people insist on keeping every fortune they’ve ever received. Others, like Wright, can’t open a fortune cookie without taking at least a bite of the cookie. To some, the little scraps of paper are simply a meaningless source of “in bed” jokes, but it’s hard to discount the emotional impact that fortunes can have on people and the decisions they make.

In a guest post on Not A Fortune last year, a friend of Wright’s who’d had a miscarriage and was hoping to get pregnant again shared a story about just how comforting and foretelling a few words on a little piece of paper can be.

Photo by Alberto Martinez for the Austin American-Statesman.

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