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Home > Relish Austin > Archives > 2011 > February > 08 > Entry

Low-cal Dr Pepper? New drink is almost a 10

Features copy desk maestra Sue Owen is our resident Dr Pepper expert. You’ll rarely find her desk without a can or small bottle of Dr Pepper on it, which is why I asked her to review the new low calorie version of the drink that is being tested in Austin.

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Through June, Dr Pepper is testing a new product in Austin, San Antonio and four other U.S. cities. It’s called Dr Pepper Ten, a 10-calorie (per 12-ounce can) drink developed to appeal to men age 25-34 who, the company’s research showed, didn’t care for the image of diet sodas and “want to make healthier choices without looking wimpy,” said a spokesperson for Dr Pepper.


As the newsroom’s unofficial chief Dr Pepper addict, I was pleased to help evaluate Ten. In a blind taste test of Diet DP (sweetened with aspartame; 0 calories per can), regular DP (high-fructose corn syrup; 150 calories per can) and Dublin Dr Pepper (cane sugar; 100 calories per 8-ounce bottle) alongside DP Ten (high-fructose corn syrup and aspartame), Ten was the closest to straight Dr Pepper, though definitely not identical. Dublin DP has a clean, sweet taste. Diet tastes plastic, to me at least. And Ten, as several of my colleagues agreed, is much like regular DP, but with a slight fake-sweetener aftertaste.


Conclusion: It might be good enough for some DP drinkers to switch. But how much good will that do them? I consulted Austin dietitian Amy Bluntzer, who as my former college roommate, has been silently horrified by my levels of soda consumption for years. She said, “For someone who needs to cut calories and is trying to make gradual changes, then going from a regular soda to this might be a good choice, with the ultimate goal being less soda and more water.” So remember: H2O still beats Ten.

Photo from Dr Pepper.

Permalink | Comments (32) | Post your comment Categories: Drinks

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By Eva

February 8, 2011 3:12 PM | Link to this

Seriously? High fructose corn syrup and aspartame in one drink? How in the world can that be considered a healthy choice? False advertising at it’s finest. Wake up people! You are what you eat and those two ingredients are BAD for your health.

By Todd

February 8, 2011 3:22 PM | Link to this

Healthy choice? Really? I mean Really? I agree with Eva, I couldn’t have said it better myself!

By Jason

February 8, 2011 3:30 PM | Link to this

Junk

Get back to regular SUGAR. And I mean CANE SUGAR. Anything else is just wrong.

By KS

February 8, 2011 3:37 PM | Link to this

Ditto - aspartame and HFCS!?!? What kind of a dietitian would say that would be a good choice? That’s ridiculous. It’s not all about the calories, it’s what’s IN the food/beverage you’re consuming. I’d take 500 nutrient-rich calories over 10 calories that are detrimental to my health, any day. Beverages sweetened with aspartame often contain zero calories because aspartame isn’t a food, so our bodies don’t recognize it as one and can’t metabolize it. These ingredients have been shown to cause serious health issues!

By Tamara

February 8, 2011 3:39 PM | Link to this

So… It sounds like Dublin DP wins, in my opinion. Cane Sugar & “sweet, clean taste” Much Like Mountain Dew Throwback, in fact. Cane Sugar gets my thumbs up.

By Tamara

February 8, 2011 3:41 PM | Link to this

So… It sounds like Dublin DP wins, in my opinion. Cane Sugar & “sweet, clean taste” Much Like Mountain Dew Throwback, in fact. Cane Sugar gets my thumbs up.

By J'nae

February 8, 2011 3:57 PM | Link to this

Dublin Dr. Pepper is the way to go and like all things in MODERATION. I go out of my way to find the Dublin DP. With out it, I wouldn’t be drinking DP anymore and it’s my favorite. I remember when there wasn’t a distinction between DP and Dublin DP. Only have to look as far back as the early 80’s. Tastes like I remember. :-) Ban HFCS & Apsertame. If you need something 0 cals why not use stevia?

By Anna

February 8, 2011 3:59 PM | Link to this

Guess what I won’t be buying….

By Stan

February 8, 2011 5:20 PM | Link to this

Aspartame and HCFS all in one? What are you nuts? This betrays your bio (read left). Who’s paying you to do this? The distributor, the bottling plant, or the main office?

Unbelievable. Guess who just booted you off his Twitter feed.

By David Olson

February 8, 2011 5:30 PM | Link to this

Next thing you know, they will be putting granuals of radioactive material so the soda will be ‘sparkly and give your skin a nice flushed appearance of health’.
Product develoment execs at these companies should be using the new products every day (6 times a day - once with each meal, once with each of 2 snacks and in the evening before going to bed) for 5 years before it gets released on the market. I wonder how many these new bad ideas would then be unleashed on an unwitting public.

By Jacinta

February 8, 2011 7:46 PM | Link to this

Is Aspartame good for us now, or HFCS? Since when would these be healthier choices? Ridiculous!! People need to wake up and take a look around them, become more responsible for their health!

By Wendy

February 9, 2011 10:56 AM | Link to this

I cannot believe someone would recommend something so toxic with BOTH aspartame and HFCS in it!!!! I got this link to check it out and I am shocked. I was so hopeful of finding a soft drink that my kids and husband could finally drink without guilt. The only one that is on the market right now is ZEVIA… which DOES use stevia but unfortunately is hard to get and expensive. So they drink Crystal Light PURE FITNESS with Truvia. I have never seen this Dublin DP so maybe I should try looking for that so that they can get a good “pop” now and then. This is just more of Monsanto getting its hands into everything with their aspartame. POISON

By andi

February 9, 2011 11:24 AM | Link to this

seriously? Yikes! My favorite soda of all times, Dr Pepper, is trying to kill me! No thank you.

By Sue Owen

February 10, 2011 11:19 AM | Link to this

Hey guys! I’m enjoying the feedback. The dietitian I quoted is NOT recommending the drink as a healthy choice. Her quote says that it could be useful to someone who is specifically trying to reduce calories — while working toward the goal of reducing soda and increase water intake. This is not a recommendation for drinking soda. And indeed I want to point out that she definitely does not think well of my soda intake, though she has been far too nice, for many years, to lecture me on it. Just wanted to drop that in — Please carry on!

By Allen

February 10, 2011 4:28 PM | Link to this

Not sure why they can’t use Sucralose (aka Splenda)

By Andy

February 15, 2011 1:26 PM | Link to this

I agree with Allen. Splenda has much less of an aftertaste than aspartame.

By Grant Henry

February 17, 2011 12:01 PM | Link to this

Thanks for the article Sue. It’s a shame so many have taken the opportunity to use it as a soapbox for anti-aspartame wailing. Last time I checked, no one lives forever. Have fun and enjoy life people - and quit trying to push your choices on others. Save that for the bible thumpers.

By Z

February 21, 2011 2:48 PM | Link to this

I fit the target demo, heard the radio commercials, and picked up a 12 pack yesterday. I typically drink diet Dr. Pep. or Coke Zero twice a day and something is not quite right with the this 10. The flavor profile is a little off and it seems less fizzy. I also dislike the gray can. Funny nobody has ever accused me of being wimpy for drinking diet drinks.

By Lauren

February 22, 2011 6:29 PM | Link to this

People, very small amounts of HFCS are not going to kill you.

Neither is aspartame.

This drink is supposed to be a lower calorie alternative to regular soda. It meets that goal, while improving upon the taste of Diet DP.

If you only drink an occasional soda, good for you. You’re not the targeted market for this product. This is intended for regular soda drinkers who would like a lower calorie product.

By Dirk

February 22, 2011 10:08 PM | Link to this

I for one with diabetes am glad that I am in one of the test markets I hate the taste of diet and this at least I can stomach without gagging the only time I can taste the aspartame is if the soda gets warm or flat otherwise I think its a great way for me to cut down on the sugar

By Lindsay

February 23, 2011 12:06 AM | Link to this

This commercial is gender discrimination!! Aspartame is dangerous to our health. There’s aspartame poisoning; it is said that aspartame turns to formaldehyde in the body!

By Chet

February 25, 2011 9:42 AM | Link to this

In the past I’ve been a huge fan of ddp. It’s all that I drink. Just last night I picked up a bottle of the DP 10 and the taste was MUCH better than ddp. Thats strange to men because I’ve been advocating DDP over DC for the last few years because it had much more flavor. Now DP comes with this greatness.. I love it! Great job DP, once again you’ve made another customer happy.

By irrational

February 26, 2011 12:33 AM | Link to this

@Chet: I smell a cutout. Just tried a can of this for free on the drag (guadalupe between 21st and 27th) and wow its bad. I mean, real bad. Of course, diet dr pepper is bad too

Here’s a great idea i’ve been using for years: pour yourself HALF a glass of regular Dr Pepper (I buy the version in the green bottles made from imperial cane sugar), then top it off with seltzer water OO look you just cut your calories in half! Not that you’ll ever see Dr Pepper Snapple Group advertise this … because it would cut their sales in half too ><

By Marcus

February 27, 2011 9:04 PM | Link to this

You anti-aspartame people truly are confused. As a biochemist, I can tell you that aspartame is just two amino acids-that your body already uses-linked together. There is absolutely no science supporting that aspartame is bad for you, unless you have PKU. It’s just a couple of amino acids. Do your research and stop being so uptight people.

By Adrian

February 28, 2011 9:43 PM | Link to this

Aww man! No wonder I’ve been feeling wimpy all these years! The word DIET is on the can! Now all my friends will see that I’m tough because it says 10!

By Chris

March 1, 2011 8:11 AM | Link to this

Unfortunately, Dr. Pepper 10 is an intentionally misleading product name. While the 20 oz. bottle seems to suggest that it has only 10 bold calories, in fact that bottle contains 25 calories (10 calories per 8 oz). And a 12 oz can, also seeming to suggest it contains 10 calories, actually contains 15. Perhaps this is not a significant difference in terms of calories, but this kind of packaging contributes to the growing confusion consumers face with product labeling and serving sizes and illustrates perfectly the misleading marketing practices in which companies like Dr. Pepper engage.

By stillsane

March 9, 2011 2:21 PM | Link to this

I saw it. I bought it. I drank it. I like it. I hope they make it available in College Station.

By Bobbie

March 22, 2011 7:08 PM | Link to this

I would like to see a Diet Dr. Pepper made with Splenda or Truvia. I am allergic to Aspartame and Saccharine. Dr. Pepper is about the only thing I drink. It would be nice to be able to get fewer calories without migraines.

By Carol

March 25, 2011 5:55 PM | Link to this

I love the new Dr Pepper 10…would much rather drink it then the old after taste Diet Dr Pepper.

By Michael Berone

April 11, 2011 12:59 PM | Link to this

I’ve been hoping for a splenda or truvia version of Dr. Pepper for years. I used to drink Dr. Pepper very heavily for years and years. It is unquestionably my favorite beverage in the world. There is nothing that compares.

In my older years, I’m having to cut back. I absolutely cannot stand aspertame. I have very refined taste buds (wish I could be a tester for Dr. Pepper…my taste buds are extraordinary) and I can detect aspertame in anything. Adding fresh lemon to any drink with aspertame will help tame it some.

If the Dr. Pepper Execs are reading this, please consider using a more modern sweetner like splenda or truvia.

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June 20, 2011 10:01 AM | Link to this

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