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Home > Relish Austin > Archives > 2009 > June > 09 > Entry

Lunch bombs away!

Greenling Organic Delivery is always coming up with cool ideas to interact with the community, even with people who don’t buy produce from them. Today, for example, Greenling founder Mason Arnold and company have thrown together a “lunch bomb” at Somnio’s Cafe, the South First eatery that gets nearly all of its ingredients from local sources.

“There are lots of restaurants around town striving to use local products and they need us eating there,” the Facebook invite says. “We’ll try to fill the restaurant up to let them know we appreciate what they do.”

Sure, Greenling gets great exposure for doing this, as do other food businesses, caterers, restaurants, etc. when they sponsor fundraisers or donate goods. But unlike bigger projects that take a lot of time and resources to execute, today’s lunch bomb is merely a bunch of like-minded people getting together to grab a bite to eat at a restaurant that is just getting its roots set.

I love seeing businesses think outside the traditional marketing box to support other businesses and bring the food community together.

Social media makes it easy to organize and get the word out, so it’s up to us to come up with the ideas.

Permalink | Comments (2) | Post your comment Categories: Eating locally, Playing with your food

Comments

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By Penny De Los Santos

June 9, 2009 1:14 PM | Link to this

I wish I could have been there to support Somnio’s. What a great idea. I am sure Austin showed up big time. Thanks for always keeping us ahead of the curve Addie.

By kunde

May 9, 2011 8:54 AM | Link to this

Lots of great reading here, thanks! I was checking on yahoo when I discovered your post, I’m going to add your feed to Google Reader, I look forward to far more from you.

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