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Home > Fit City > Archives > 2009 > July > 02 > Entry

Tour kickoff party at Mellow Johnny’s

tdf_launch_poster.jpg

Oooooo, cycling maniacs. This is it. The Tour de France kicks off Sunday, with our own Lance Armstrong back in the saddle. Can he make it number eight?

Who cares? (Well, I do.) It’s a reason for a party, and Mellow Johnny’s, Armstrong’s Austin bike shop at 4th and Nueces streets, is brewing up a big bash to mark the occasion.

The shop will host a Tour launch party complete with Euro-fan costume contest, a bike parade featuring the Austin Bike Zoo, and a podium photo booth where you can fake a triumphant victory shot complete with yellow jersey, champagne bottle and podium girls. You’ll get a chance to paint the streets like a real Tour fanatic or make your own Tour poster at a craft table. Mellow Johnny’s own Publicité Caravan will shower fans with trinkets, samples and swag. Plus, there will be hourly raffles for chances to win cool bike gear.

French-inspired food including crepes and french fries will be served, along with beer, wine and champagne sold by Royal Blue.

Just like being in France!

The party runs from 6 to 11 p.m. The store will stay open until 9 p.m., when the festivities move to the parking lot, with Stage 1 viewing on the Alamo Drafthouse’s big screen.

Anyone want to predict how Armstrong will do in the Tour this year?

Permalink | Comments (2) | Post your comment Categories: cycling

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By john gimino

July 8, 2009 3:30 PM | Link to this

Hi Pamela, Wondering if you had taken any pictures at the Tour launch party at Mellow Johnnys. If so where would you be displaying them?

Thanks,

John Gimino

By Pam LeBlanc

July 9, 2009 12:21 PM | Link to this

Hi John Gimino — I didn’t make it to the launch party so I don’t have any photos. Sorry!

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