Austin360 blogs > Digital Savant > Archives > 2011 > March > 15 > Entry
Arcade Fire, Conan O’ Brien and Groupon take home big SXSW Interactive Awards
On the closing night of South by Southwest Interactive, the 14th Annual Interactive Awards bestowed honors on familiar names including Groupon, Conan O’ Brien, a web project from music group The Arcade Fire and Old Spice’s “Smell Like a Man, Man” digital campaign.
The awards ceremony, at the Hilton Austin downtown, was hosted by comedian Chris Hardwick and honored 17 winners in categories like “Motion Graphics,” “Experimental” and “Mobile. In addition to Arcade Fire’s “Wilderness Downtown” for “Music” and “Best of Show,” “Conan O’ Brien Presents: Team Coco” for “Social Media” and Groupon.com for “People’s Choice Award,” The Onion won for “Classic” and “The Johnny Cash Project” took home an award in the “Art” category.
Hardwick provided to be a funny, profane host who deftly improvised, played around with winners as they gave their speeches and kept the show moving along swiftly. The Gregory Brothers of “Auto-Tune the News” performed their hit “Bedroom Intruder Song” as well as a newer “Winning” song about Charlie Sheen. Both were done as extended live versions with a full band. They were amazing.
As for the awards themselves, here’s the complete list of winners:
Activism: The Tiziano Project | 360ยก Kurdistan
Amusement: Most Awesomest Thing Ever
Art: The Johnny Cash Project
Business: Get Satisfaction
Classic: The Onion
Community: iFixit
Educational Resource: Rosetta Stone Version 4 TOTALe
Experimental: Isle of Tune
Film/TV: Collapsus: The Energy Risk Conspiracy
Kiosk/Installation: Unilever - Smile Activated Vending Machine
Mobile: Airbnb
Motion Graphics: Record Tripping
Music: The Wilderness Downtown
Personal: JKVC Interactive & Print Design
Social Media: Conan O’Brien Presents: Team Coco
Student: FeedSpeaker
Technical Achievement: AP Timeline Reader
SPECIAL HONORS:
People’s Choice Award: Groupon
Breakout Digital Trend: GroupMe
Speaker of the Event: Jane McGonigal
Digital Campaign of the Year: Old Spice: Smell Like a Man, Man
Best of Show: The Wilderness Downtown
Permalink | Comments (0) | Post your comment Categories: Austin, Internet, SXSW, SXSW 2011
Comments
When commenting, we ask that you keep things civil and abide by our Visitor Agreement. To report comment abuse, click here.