Austin360 blogs > Digital Savant > Archives > 2011 > March > 13 > Entry
SXSW panel: The Future of Philanthropy: Social Giving Takes Off
Time/Date: 11 a.m., Sunday, March 13, 2011
Panelists: Dan Patterson, Digital Platform Manager at ABC News Ehren Foss, CTO of Helpattack!, Inc. Leo Ramirez, Jr., President, CEO and co-founder of MiniDonations Naveed Lalani, Co-founder/Platform Strategy, Piryx, Inc. Thon Morse, Director of Broadband NOW!
The gist: The four panelists discussed how donating online through avenues like Facebook and Twitter is emerging and making a difference in donating to non-profit organizations.
Quotes: Patterson: “The Red Cross seems big. The United Nations seems big. These organizations can seem alienating to people.”
Foss: “You feel good giving $1. You feel better giving $10, but you don’t feel 10 times better.”
“Companies like ours, we really need to figure out the right giving trade-off with other companies to make social giving work.”
Lalani: “The management at larger non-profits are going to start trickling down. That’s going to give us more opportunities to have more experiments.”
Morse: “You see some very natural transitions with new technologies coming along. Companies took concepts from print fundraising and transitioned into new areas. We’re trying to figure out how to raise money on Facebook and Twitter.”
“If we don’t go out and experiment, we’re not going to figure out the answer to that question (of how to raise money through social giving).”
“Maybe you don’t know what to do about mobile, Twitter and Facebook, but here’s the news, whether you like it or not. It’s happening. The thing is deciding whether you’re going to use these to raise money.”
“We need to have communications and technologies that go across all of these channels (in social giving).”
Ramirez: “Only 10 percent of all giving is done online. A fraction of that is social.”
“If someone you trust asks you, ‘Would you like to donate to my cause?’ there’s an 80 percent chance you’ll say, ‘Yes.’ What better to do this than by social media?”
“When a transaction occurs, we feel a necessity to use Facebook and Twitter to show that person made an impact and made a donation.”
“Engagement is really what makes people lifelong donors.”
“People really want to see if I can give you money, how are you going to make money, and how can you multiply my donation?”
Takeaways: Social giving continues to grow through Facebook, Twitter and mobile gaming. Younger generations constantly using social media provides opportunities for non-profits to broadcast their platforms and need for fundraising online. It also gives non-profits the ability to engage donors by being more personable online and keeping them involved through online giving.
— Lisa Carter
Permalink | Comments (0) | Post your comment Categories: SXSW 2011
Comments
When commenting, we ask that you keep things civil and abide by our Visitor Agreement. To report comment abuse, click here.