Austin360 blogs > Digital Savant > Archives > 2010 > March > 13
Saturday, March 13, 2010
SXSW panel: Banking 2.0: Financial Services Driven by People & Emerging Technologies
Date/Time: 12:30 p.m. Saturday
Speakers: Rob Garcia (Lending Club), Jennifer Openshaw (Family Financial Network), Kenneth Lin (Credit Karma Inc.), Aaron Forth (Mint.com), Bob Weinschenk (SmartyPig)
The gist: The future of banking, or at least part of it, will include front-end companies like Mint.com and SmartyPig that help demystify money and financial transactions for customers. It could be Mint guiding users toward better saving practices or SmartyPig’s mission of helping users save toward specific goals, most emerging companies in the personal finance space utilize existing banks’ infrastructure and acts as surrogates for niche services. Another difference from traditional banks; they all have social components at their core and use customer feedback and interactions online to improve their services. Worth noting; both Mint.com and SmartyPig were represented at a similar panel at last year’s SXSW. Since then Mint.com was purchased by financial services giant Intuit and SmartyPig’s accrued funds in goal accounts has grown from $42 million to more than $350 million, and Weinschenk said his company will very soon announce a partnership with a major national bank.
Quotes: From Weinschenk: “I look at every comment on our profile pages. When you’re running your own company in the social media realm it’s different to be right there to see and hear about every mistake your company makes. But because of that the last three top product ideas we’ve had have come from customers and working with what they have to say.”
Takeaways:While banks’ government charters and regulations will make them the money holders and movers of our economy for the forseeable future, online startups that value transparency and innovation will continue to crowd into the realm of financial management and stewardship for customers. Basically, if there’s some way to make your financial health better and easier, a company will soon emerge (if it hasn’t already) to do that.
Permalink | Comments (0) | Post your comment Categories: SXSW 2010
SXSW Panel: A Conversation with Ze Frank
Date/Time: 3:30 p.m. Saturday, March 13
Panelist: Designer and online performance artist Ze Frank, interviewed by Scott Kirsner
Takeaways: Unfortunately, this conversation was short on usable information for creative types looking for inspiration and long on the details of Ze Frank’s history on the Web. With his personable nature and funny take on life online, Frank has gained a substantial following through his quirky Web projects, the most famous of which was a yearlong daily video series called The Show that ended in 2007.
Frank, whose first name is pronounced “zay,” talked about his fascination with the emotional content being shared online. His online projects, such as Young Me Now Me, harness our desire for deeper, meaningful connections, even though the content might seem superficial. He once got a lot of hate mail from a project he hosted, and he turned the text of the hate mail into an origami paper and asked people to make something beautiful out of it.
He touched on the importance of our digital legacy and how we use the Internet in the grieving process. “We’re discovering how resonant our thinking is,” he said. If you react strongly for or against something, you’ll be reaffirmed by finding others online who share your view.
Designers need to know how to code, but they should also be aware the social interaction behind online usage.
Quotes:
Frank: “No’s come in the form of silence.”
“Designers need to understand code, as a way of algorithmic thinking, but be aware of how social interactions work. What does it mean to be alive. The big questions of what makes life worth living.”
“The online world is such an amazing place. There’s a part of me that feels like returning home. This is the place where all this incredible energy is going on.”
“Social media lets us realize that the little emotions we feel and believe are uniquely ours but are often shared by virtually everyone.”
— Addie Broyles
Permalink | Comments (0) | Post your comment Categories: SXSW 2010
SXSW panel: ‘Sleeping Giants: Digital Awakens TV and Media’
Time: 5:00 p.m. Saturday
Panelist: Domenic Venuto, Razorfish
The gist: TV is alive and well; it’s here to stay and the future is promising. Razorfish conducted a study to map television’s DNA and discovered 9 “genes” that will remain constant even as technology changes. The Internet is changing people’s expectations and, sooner than later, the television viewing experience is going to expand to include social media, video gaming concepts, interactivity, portability and new forms of advertising.
Quotes: “You won’t have to know what to record; it will come to you.” “People will be channels.” “Brands won’t just talk to people, but play with them.”
Takeaways: Consumer demand will drive these changes. Most of the technology exists, but not yet at cost-effective price points. Venuto says we could be there in 5 years, “25 if the cable companies have their way.”
Permalink | Comments (0) | Post your comment Categories: SXSW 2010
SXSW Core Conversation: Gaming the System With 4chan
Panel: Gaming the System with 4chan (Twitter hashtag: #gamingwith4chan)
Date/time: 5 p.m., Saturday
Panelists: Christopher Poole (4chan), Jason Scott (Web historian).
The gist: Christopher Poole, the founder of the controversial, highly trafficked site 4chan.org (600 million page views a month with about 8 million users, he says) sat atop the back of a chair, looking impossibly young for someone whose site has caused so much grief (and, to be fair, laughs-out-loud). Known more famously as “moot,” was paired up with tech historian Jason Scott, who provided some uproarious commentary on how sites like 4chan and WIkipedia resemble games where the point is to do battle with others online. Sites like MetaFilter and SomethingAwful were cited as good communities that take action and have taken measures to weed out trolls (mostly by charging small fees that have a large impact). Despite the site’s reputation for being synonymous with Web trolls, Poole comes across as smart, extremely self-aware and bemused by the goings-on of the site. He does delete posts and moderate the wily community, but it has a brain and a life of its own. He says the site works for what it is, so he won’t mess with the recipe and make any major changes anytime soon.
Quotes: “Before trolls there were bureaucrats.” — Scott. “4chan is like an RPG that mounts a quest every 30 seconds.” — Scott. “4chan functions like (expletive). It looks like (expletive). At one time we were probably the largest site using Times New Roman. So we switched to Arial.” — Poole. “Does anybody here really hate my Web site?” — Poole. “They would just (expletive) steamroll the Internet!” — Poole, on what would happen if he shut down 4chan and let loose 8 million rabid users on the rest of the Web.
Takeaways: Sites like Wikipedia are just as much game sites as 4chan — on Wikipedia you compete with other people with knowledge as if you’re engaging in a video game boss battle. On 4chan it’s a contest to post the best stuff, start memes and gross each other out. Though Poole is creator of a site where people frequently harasses people and posts the worst of the Internet, he seems no more in control of it than anyone has over the whole of the Internet.
- Omar L. Gallaga
Permalink | Comments (2) | Post your comment Categories: Internet, SXSW 2010
Is Wordpress killing web design?
Date/Time: 3:30 p.m. Saturday
Panelists: Brendan Dawes (magneticNorth), Dan Mall (Big Spaceship), Dan Oliver (Future Publishing/.net magazine), Jina Bolton (Crush + Lovely), Shane Mielke (2Advanced Studios)
The gist: The debate was whether content management systems such as Wordpress are bad for web design. Though everyone on the panel admitted to using Wordpress, there were differing opinions on its merits. Most criticized the template feature on the popular blogging platform for promoting homogeneity. At least one panelist did assert that by providing a predetermined set of boundaries, CMS makes designers lazy. All of the panelists agreed that the key to creativity in design was to find ways to incorporate outside interests and hobbies.
Quotes: “What’s really good about Wordpress and other CMS tools is that they allow everyone to do it.” “What is killing web design is a lack of imagination.” -Brendan Dawes
Takeaways: From the perspective of someone with experience on Wordpress but very limited exposure to anything more complex, the panel demystified the field by explaining that CMS tools can be used to learn about design.
Permalink | Comments (0) | Post your comment Categories: SXSW 2010
SXSW panel: ‘Rules of Brand Fiction from Twittering Mad Men’
Time: 3:30 p.m. Saturday
Panelists: Helen Klein Ross (Brand Fiction Factory — tweets as Betty Draper); Michael Bissell (Conquent — tweets as Roger Sterling)
The gist: Two advertising professionals who use the social media service Twitter to extend the characters of Betty Draper and Roger Sterling beyond the boundaries of the television series explain the concept of “brand fiction — entertainment in service of a brand.” Brands used to tell stories that ended when the commercial was over, the panelists explained, but the invitation to participate is the new ad. Other outside-of-show, digital initiatives including AMC’s MadMenYourself.com inspired the show’s fans to participate in the advertising, creating cartoon versions of themselves to be used as head shots on social media sites (Ross called them “advartars”).
Quotes: “What did you call them? ‘Advertars?’ I hate made up words.” — Bissell; “It’s interesting how little you have to do (on Twitter) to keep (the brand) alive.” — Ross
Takeaways: Interactive brand fiction is an evolving concept but can be an effective way to deepen audience engagement, obtain new audience, build goodwill and collect useful statistics.
Permalink | Comments (0) | Post your comment Categories: SXSW 2010
SXSW Panel: Unsexy and Profitable: Making $$ Without Hype
Date/Time: 3:30 p.m. Saturday
Panelists: Matt Chasen, uShip; J.R. Johnson, Lunch.com; Alan Martin, CampusBookRentals; moderator: Paul Carr, TechCrunch
The gist: Sexy spaces in the market — online music, viral video, social networking, etc. — are crowded and very competitive. A lot of companies go into business with the dream of the great sale to Google or Facebook that never comes. Another approach is to find a niche market where there’s a need and build a company that fills the need, even if it’s something that seems unglamorous. One of the most successful companies on the Internet is nutsandbolts.com, which does $1 billion a year selling fasteners, but gets no hype.
Quotes: “For every Twitter that’s out there, there are 10,000 businesses that didn’t make it.” — Matt Chasen
“Journalists are interested in writing about sexy companies, all of you should just add a location feature to your site.” — Paul Carr
Takeaways: Sexy is overrated. Find opportunities to make profit where other people aren’t looking. Don’t blow your budget on PR and buzz-building exercises before the quality of your service is established.
Permalink | Comments (0) | Post your comment Categories: SXSW 2010
SXSW Panel: E-Food Revolution: Interactive Tools to Feed the World
Date/Time: 11 a.m. Saturday, March 13
Panelist: Elizabeth McVay Greene, MIT Sloan
Takeaways: The world food supply is out of balance. Obesity and malnutrition occur side-by-side and are causing millions of deaths. Each year, we have to feed millions more people on less land. Technology such as genetic modification is currently being touted as a way to grow more food on less land for less money, but we don’t know the longterm consequences of doing so.
Core conversation leader Elizabeth McVay Greene led a great discussion — to a packed, educated room, which indicates that this discussion could have been better suited as a full-fledged panel instead of a core conversation — about how we’ll be using technology to solve some of the world’s food problems. “It won’t require some radical new technology, but it will just require an application of existing technologies,” she said.
Greene, a graduate student at MIT, has worked with PepsiCo and Cargill, two large companies that people don’t associate with being active in sustainable agriculture. She says that many large companies, or at least people inside the company, are interested in these issues, but they aren’t likely to make changes until there’s an incentive.
Greene said that there’s an abundance of data in this field, but we struggle with how to harness it and use it to make change.
As more people move into cities, we’ll be using technology to teach people how to grow their own food in smaller space, as well as building food supply management systems to loop in restaurants, farmers, property owners and aspiring gardeners/farmers.
Farmers are started to get more connected online and using tools like spreadsheets to help them be more efficient. In the past two years, the number of community-supported agriculture programs has grown from 12,000 to 20,000.
Quotes:
Greene: “We call it cheap food, but if we considered the long term effects of that food, it would become much more expensive, especially in health care costs. We need to make it apparent that people will save money over the long run.”
“In emerging markets, people are already closer to their food. They don’t have the disconnect between their food and who produces it like we do here. Why do we pay less for products that have more processing and more ingredients?”
— Addie Broyles
Permalink | Comments (0) | Post your comment Categories: SXSW 2010
SXSW Panel: How Austin Got Socially Experienced
Panel: How Austin Got Socially Experienced (Twitter hashtag: #austinsociallyexperienced)
Date/time: 3:30 p.m. Saturday
Panelists: Chris James, AMD
The gist: The things we take for granted here — that Austin is laid-back, has money and is technology savvy — are the things that make it attractive, but they’re also the things making Austin grow perhaps too quickly. But there’s a lot to like: it’s a melting pot (but not as inclusive as it needs to be) with big companies, a big university and a distinct culture. People love it here so much that people from elsewhere think Austinites are brainwashed. Other issues brought up included the backlash brought on by new condos bumping up against live music and the City of Austin Web site debacle — both examples of the city’s changing culture and growing pains.
Quotes: “I’m not trying to be a douchebag! I’m a recovering douchebag. From Seattle.” — Audience member asking about social media being synonymous with marketing. “We have to err on the side of giving it a shot if we want to do anything.” — James on city incentives, such as Austin’s recent efforts to woo Facebook to town. “We like to do things our way. We have a certain way of doing things. It’s got a really strange culture.” — Audience member. “Austin Ventures is an incredible force for the next generation of businesses (in Austin).” — James.
Takeaways: Austin is awesome and you should live here. But if you do so, you are warned that you are expected to keep it weird.
- Omar L. Gallaga
Permalink | Comments (0) | Post your comment Categories: SXSW 2010
SXSW panel: Content Strategy FTW
Time: 3:30 p.m.
Panelist: Kristina Halvorson, founder and president of Brain Traffic.
The gist: And introduction to what content strategy is and why it’s important. Halvorson compared the current world of Web content to the piles of trash that cover Earth in the movie “Wall-E.” And she’s tired of all that garbage.
Quotes: “It’s the content that we leave out there to die on the vine that hurts our brands the most.”
Takeaways: Content strategy centers on what we want people to do or understand when they visit a site. Anything on your site that doesn’t support your users’ goals or your business’s objectives should go.
What you can do to improve content no matter your role:
— Audit. List what’s on your site and other places such as your company’s Facebook page. What’s broken? What are the easy wins (the redundant, outdated or trivial things you can fix quickly)?
— Ask. When others say a site needs content, ask why, who will do it, when, with what, etc.?
— Analyze. What are all the factors that have an impact on your content? What else is going on in your company that affects you?
— Align. Align everyone around a content life cycle. Content evolves and changes.
— Assume responsibility. When you put content online, you are a publisher. It is our job to ask “what about the content?”
The results of content strategy are better user experience, greater brand consistency, new operational efficiencies, better risk management through better controls, improved SEO and analytics, more effective personalization and targeting.
Permalink | Comments (0) | Post your comment Categories: SXSW 2010
SXSW panel: ‘I Don’t Trust You One Stinking Bit’
Time: 12:30 p.m. Saturday
Panelists: Chris Brogan and Julien Smith, co-authors of “Trust Agents”
The gist: Expanding your network while being genuine.
Quotes: “Am I actually interesting or am I boring as (expletive)?” “It’s amazing how little you have to do to be interesting just by doing the thing you love the most.” “It’s amazing how people don’t value their human network.”
Takeaways: Make yourself stand out — the best way to do that is do what you love and do it well.
Invest in your network. Stop asking people to do stuff and start taking interest in people and asking them about themselves.
Find ways to connect people with the work they’re passionate about. Make connections even when you have no self-interest.
Be more interesting. If a conversation doesn’t go well, don’t blame the other person — think about how you could have improved the encounter.
EDITED at 3:11 p.m. to remove “preview” from headline
Permalink | Comments (0) | Post your comment Categories: SXSW 2010
SXSW Keynote: Danah Boyd Opening Remarks, ‘Privacy and Publicity’
Panel: Opening Remarks - “Privacy and Publicity” with Danah Boyd (Twitter hashtags: #openingremarks and #danahboyd)
Date/time: 2 p.m. Saturday
Panelists: Danah Boyd, Microsoft Research
The gist: After fest organizer Hugh Forrest joked about yesterday’s non-emergency evacuation, he introduced Danah Boyd, who was thrilled to be at the fest and thanked Forrest for his work on bringing so many creative people together. She began by saying that privacy is not dead, but that privacy may not be what we think and our perception of it is changing. She began by talking about Google Buzz, which called a “Total privacy fail.” She accused Google of violating privacy, then backpedaling on the mistake of bringing a social network to a very private place: people’s e-mail inboxes. She then talked about the way that we’re jarred by changes in the architecture of our online spaces, moving on to talk about Facebook’s privacy policy changes (which she contends most people clicked through without realizing the implications). Most people are not ready to be celebrities and to be stalked, which makes the idea of public services becoming more public a scary proposition. In fact, many people have lost their jobs or suffered physical harm because the wrong information was made public. She concluded by talking about the latest Web hot topic, Chatroulette, where you can Webcam with strangers. Although Boyd is obviously incredibly well-versed on these issues and is presenting important issues, her examples (Google Buz, Facebook, Chatroulette) are already well-worn topics for attendees in the room and her delivery (fast, fast, fast) was informative at first, but exhausting in the end. The visualizations — random gauzy photos and screengrabs that sometimes fit the discussion, but other times just seemed distracting — did not help. Great topic, intelligent speaker, but not as illuminating or engaging as some of the festival’s best past keynote speeches.
Quotes: All from Boyd: “Be very very careful of the tequila.” “Privacy is not dead… But what privacy is may not be what you think.” “Just because something is publicly accessible doesn’t mean people want it publicized.”
Takeaways: Help users understand the proposition and ease them in on new services (like Google Buzz). A video isn’t good enough to get people on board when you change the space where they interact. People are not used to be followed around by paparazzi and some online services are the equivalent of turning that kind of camera on yourself. There are many privacy questions that simply aren’t being asked or addressed, even by the companies in charge of helping protect some of our information.
- Omar L. Gallaga
Permalink | Comments (0) | Post your comment
Panel review: Can You Copyright a Tweet?
12:30 Saturday
Panelists: Fred Benenson, kickstarter.com, NYU; Wendy Seltzer lawyer, Berkman Center & Silicon Flatirons, Jon Phillips, status.com
The gist: Can you copyright a tweet? Well, it depends. Mark Cuban posed the question after his tweets disparaging a ref at a Mavs game were published on ESPN and it led to a 25K fine. In that case most legal types say his tweets would be considered public speech. Twitter says you own your own work, but copyright law doesn’t protect names, titles and short phrases. Haikus, however, are protected as are streams or collections of work. Much nebulous legalese surrounds the issue but most people agree it would be easier to copyright a collection of tweets, a novel developed and released through Twitter for example, than an individual tweet. Retweeting is not copyright infringement. There’s also a distinction between mentioning a tweet, as a quote in an article, for example, and using a tweet as a graphic on a t-shirt. Two books developed out of crowd sourced, contributed tweets have been published and in both cases the publishers felt it was important to seek out individual authors for permissions.
Takeaways: Resolutions to the legal questions surrounding these issues are unclear. For most Twitter users attribution is more important than copyright. Most people are happy to see their tweets broadcast on CNN, but less thrilled about seeing them on a t-shirt someone else profited from even though both are commercial reproductions.
Permalink | Comments (0) | Post your comment
SXSW panel: Playing with place: Location-based Games and Services
Date/Time: 12:30 p.m. Saturday
Panelists: Jack Becker (Forecast Public Art), Brooke Thompson (Giant Mice), Catherine Herdlick (Scenic Route), Seth Priebatsch (SCVNGR), Zach Saul (Retronyms)
The gist: In another of several panels dealing with location-based mobile technology, the panelists interestingly veered away from the dominant conversation about Foursquare and Gowalla, focusing more on location-based games are focused on the idea of checking in. Organization-specific scavengers hunts, the Dept. of Defense’s DARPA Balloon project and non-network location-based games were among things discussed.
Quotes: Catherine Herdlick: “Lots of people don’t have smart phones. People have been playing in public spaces before that technology.”
Takeaways: It was interesting to hear a discussion on this topic without it focusing completely on Foursquare/Gowalla. For the second time in as many days, one of the panelists said that augmented reality (games that utilize a photo image of the immediate environment from your phone) is the future of location-based technology. As mentioned above, Herdlick suggested that location-based technology was going to become more popular on traditional cell-phones, which still account for something like 70 percent of the world-wide market.
Permalink | Comments (0) | Post your comment Categories: SXSW 2010
SXSW panel: How to Create a Viral Video
Date/Time: 11 a.m. Saturday
Speakers: Jason Wishnow (TED) Jonathan Wells (Flux) Margaret Gould Stewart (YouTube) Damian Kulash (OK Go)
The gist: We are constantly bombarded with “viral” videos, but how exactly does a video earn that designation? For the successful TED conference, the key to their online success was higher production quality for their talks. Rather than a static video of the speaker, they shoot from several angles in high definition. For Damian Kulash of the rock band OK Go, which produces choreographed videos that regularly earn millions of views in a matter of days, it’s making sure that there is still something “homemade” about the production. Viral videos can be spontaneous, or they can be planned, but they usually have a positive theme, and they usually involve an element of surprise. The most successful viral video producers spend time developing a subscriber base on sites such as YouTube.
Quotes: Stewart: “It’s very rare to see content that’s negative or depressing go viral. Humans like to share good news.” Kulash: “Exclusivity online just doesn’t work…there’s always a way around it. There’s no such thing as driving traffic to a website.”
Takeaways: There is no secret formula to creating a viral video. Many people who create them were in the right place at the right time. The key to building an audience for your video, however, is something that goes beyond getting people to watch a video of your cat. Building a subscriber base and using social media to spread a link are a necessity for anyone looking to attract n audience online.
Permalink | Comments (0) | Post your comment
SXSW panel: ‘Universities in the Free Era’
Time: 11 a.m. Saturday
Panelists: Gene Platt (Miami University Armstrong Institute for Interactive Media Studies), Peg Faimon (Miami University Design Collaborative)
The gist: The traditional model of universities is breaking down. The panelists talked about why and gave ideas for how universities can evolve.
Takeaways: Reasons for the breakdown include the rising cost of higher education and that students have to “go to the mountain” — go to a specific place to get learning. The panelists also said that universities are slow to change.
The factors driving change include changes in the way today’s students learn, the rise of interdisciplinary fields and the paralysis of traditional disciplines (the panelists cited the old joke that academics know more and more about less and less until they know everything about nothing). Technology makes it unnecessary to go to a specific place to get learning.
Ideas for universities to evolve included stressing experiential learning, encouraging collaboration between faculty members and between different institutions and getting rid of traditional departments to focus on finding answers to big questions.
Permalink | Comments (0) | Post your comment Categories: SXSW 2010
Parties: Day One at SXSW Interactive
Tanner Moehle and Ingrid Camacho
I’m no Michael Barnes (who is also covering SXSW parties at a whole other level than what I can do on five hours sleep), but here’s a few thoughts on last night’s events.
Fogo de Chao was the scene for two big parties running concurrently — Girls in Tech, which filled up the lower level with a large concentration of Austinites, and Porter Novelli’s annual meat-and-drinks fest on the rooftop (which continues for the rest of Interactive). It was a mix of local techies (Lynn Bender, Michelle Greer), film folks (producer Lupe Valdez), PR people and others. At the Girls in Tech party, I caught up with William Hurley, who sill be introducing his new company Chaotic Moon, Saturday night, as well as Olga Garcia, Meg Strout, Kate Buck and many other friends.
Then it was off to the Microsoft Windows Phone Series 7 / TechSet party at Speakeasy which was packed, but not nearly as badly as some of last year’s larger parties. Inside, feather boas and 80s-style white shades were given out and the band played audience-friendly pop and funk, while upstairs in the VIP section, two go-go dancers in what a friend called “Bordello chic” red lace, danced on platforms. It wasn’t what you’d expect from Microsoft (this certainly wouldn’t have flown in the Windows 95 era), but the real action was on the giant, plush couches near the open-air area. Nice cool breeze, Austin skyline, good times. By 11, the place was starting to empty out for non-SXSW patrons.
I ended my night at Frank with a hot dog while others partied on at the Tweet House, Emo’s, Molotov and other party spots. I was saving my energy for the big parties tonight (Frog Design), Sunday (Statesman Social Media Awards, Mashable) and Monday (TechKaraoke!).
Permalink | Comments (0) | Post your comment Categories: Austin, SXSW 2010
SXSW Panel: Why Keep Blogging? Real Answers for Smart Tweeple
Panel: Why Keep Blogging? Real Answers for Smart Tweeple (Twitter hashtag: #whykeepblogging)
Date/time: 9:30 a.m. Saturday
Panelists: Guy LeCharles Gonzalez (F+W Media Inc), Lizzie Skurnick (Old Hag/Jezebel/Politics Daily), Scott Rosenberg (Wordyard), Josh Fruhlinger (The Comics Curmudgeon), Emily Gordon (Emdashes).
The gist: Few bloggers are making money, at least on their own. But even though Twitter and Facebook have taken over, blogging still exists as a livelihood, especially for people who are blogging for companies or print publications that want to know what people out there are really thinking. But keeping up your passion for blogging can be an ongoing battle, and perhaps comes out of an unnecessary sense of obligation.
Quotes:“Blogging started an outlet for people’s passions.” — Rosenberg. “Initial enthusiasm, devition, love and eventually exhaustion over time. It’s natural.” — Rosenberg. “Half the traffic to my blog comes from Twitter.” — Gonzalez. “I really come from the day when blogging was for losers.” — Skurnick. “I love it, but it has no past.” — Rosenberg on Twitter.
Takeaways: Blogging is hard and it’s easy to burn out and repeat yourself, but sometimes you’ve gotta feed the machine, especially if you’re blogging for a business. Twitter may not kill blogging; in fact, it may help refine it and strengthen what blogging is because Twitter can’t do certain things that blogs can.
— Omar L. Gallaga
Permalink | Comments (0) | Post your comment Categories: Austin, Internet, SXSW 2010
SXSW Saturday picks
“Building a Bullet-Proof Personal Finance System.” We’re expecting I Will Teach To Be Rich blogger Ramit Sethi to deliver a blunt, funny and useful session. 11 a.m., Hilton E
“Rules of BrandFiction from Twittering MadMen.” The presenters at this session (who tweet as characters from the TV show “Mad Men”) were a lot of fun at a similar panel last year. 3:30 p.m., Hilton D
“How to Unplan Your Business.” Long-term plans are overrated, says co-presenter Ian Sanders. 5 p.m., Hilton E.
Read our interview with Matt Chasen of the panel Unsexy & Profitable: Making $$ Without Hype, 3:30 p.m., Hilton A/B.
We also have an interview with Aldo Ramon of the Core Conversation “Austin Latino Internet Capital of the World.” 12:30 p.m., Courtyard Rio Grande A.
“I Don’t Trust You One Stinking Bit” features social media gurus Chris Brogan and Julien Smith (12:30, 9ABC, Convention Center).
The festival’s Opening Remarks will be by another social media expert, Danah Boyd (2 p.m., Exhibit Hall 1, Convention Center).
Markos Moulitsas (Daily Kos), New York Times columnist David Carr and others ponder a future without Carr’s employer in “Media Armageddon: What Happens When the New York Times Dies” (3:30 p.m., Hilton H).
The SXSW Interactive Opening Party hosted by Frog Design begins at 8 p.m. at the Mexican American Cultural Center.
Permalink | Comments (0) | Post your comment Categories: SXSW 2010
Video: False alarm interrupts SXSW Interactive
A video from Jorge Sanhueza-Lyon about the false emergency alarm that stopped panels at around 5:15 p.m. Friday at SXSW Interactive:
Permalink | Comments (0) | Post your comment Categories: Austin, SXSW 2010
Video: The TechSet/Microsoft blogger’s lounge at SXSW Interactive
A video from Jorge Sanhueza-Lyon from the blogger’s lounge featuring Zane Aveton, a social media expert from Dallas.
Permalink | Comments (0) | Post your comment Categories: Austin, Phones, SXSW 2010
Video: Walking and talking during Day 1 of SXSW Interactive
A video from Jorge Sanhueza-Lyon from the halls during the first day of SXSW Interactive: me walking and talking.
Permalink | Comments (0) | Post your comment Categories: Austin, SXSW 2010
