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SXSW Panel: Social Media Marketing For Your Business
Date/Time: 2 p.m. Friday
Speaker: Chris Winfield (10e20), Tony Adam (VisibleFactors)
The gist: Facebook and Twitter are great, but there are a lot of other ways for businesses to get noticed through social media. Winfield advised businesses to find their customers by locating which sites they use. For instance, create Google alerts to find out which Web sites are talking about your business, he said. And besides the big social networks, there are lots of niche social networks (Winfield mentioned “Myartspace.com” as an example from the art world). Forums are also a huge area that get overlooked, possibly because they’ve been around for a long time. But through them, a business can tap into a huge and passionate fan base. For example, one of the most popular forums is about paintball, he said. Adam said that social media news sites, such as Digg and Reddit, can drive huge traffic numbers.
Quotes: “It’s never been this easy to get your name out… with what could be very little effort.” - Winfield
Takeaways: Both Winfield and Adam know their stuff, but most of the advice seemed like pretty common-sense stuff. Still, it’s worth a reminder. If your customers are into tattoos, guess what? You should probably find some popular tattoo forums and engage them.
— Brian Gaar
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By Chris Winfield
March 13, 2010 3:47 AM | Link to this
Hey Brian -
Thanks a lot for coming to our session & putting together a great cohesive recap here for your readers.
"Both Winfield and Adam know their stuff, but most of the advice seemed like pretty common-sense stuff. Still, it’s worth a reminder. "
Agreed. That was kind of the point of the panel. Just to get people to focus on what 'works' for them and not get caught up with 'shiny new object syndrome'.
Thanks again for attending - I hope you got at least a few good takeaways!
Best,
~Chris