Austin360 blogs > Digital Savant > Archives > 2010 > March > 04 > Entry
Statesman Texas Social Media Award Winner Ashley Cass
http://www.twitter.com/birdsbarbershop
http://www.facebook.com/birdsbarbershop
http://www.birdsbarbershop.tumblr.com
Self-submitted bio: Originally from border town Laredo, Texas, I moved to San Marcos to attend Texas State University. I graduated with a degree in Electronic Media in December 2008 and began an internship with Birds Barbershop in April of 2009. I quickly found my niche as their social media guru and in late December was promoted and given the title event coordinator.
Best advice? Be interactive and available to the brand’s followers and fans. Make your posts meaningful and sparse… Don’t overload and become “noise.” I often joke that I’m the “face behind the feed,” but I take this role beyond the interwebs. Aside from my use of Facebook, Myspace, Tumblr, Twitter and recently Google Buzz to promote Birds, a brand I love and believe in, I take advantage of my innate networking abilities to further spread the word.
Judge’s comment: Ashley has burst onto the scene in a short period of time, bringing Bird’s Barbershop with her. Who knew that social media could be used so well with hair-styling? Ashley uses all the social media tools extremely effectively to make a small business a hip success.
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