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Austin360 blogs > Digital Savant > Archives > 2009 > December > 16 > Entry

#Avatarhype

Earlier today, i posted a Tweet about James Cameron’s upcoming movie, “Avatar,” which is released on Friday.

I wrote, “I heard they’re installing nets behind seats for “Avatar” screenings because your brain gets blown out of the back of your head.”

I added the hashtag, “#Avatarhype.” Because I’m blessed with funny friends who followed it up with some very funny posts with the hashtag, within a half hour, a new Internet meme was born.

One of the things that’s hard to explain to people who dismiss Twitter is how easily and how quickly something silly like this can spread and suddenly involve dozens, if not hundreds or thousands, of other people, many of whom you may not even know.

As of right now, you can see several pages worth of #Avatarhype Tweets (some of them Not Safe For Work; you’ve been warned). Some of my favorites are listed below:

  • “Avatar” is so awesome it got “It’s Complicated” pregnant. #AvatarHype
  • Don’t spoil it for your friends but Avatar actually is shown in 6D. #AvatarHype
  • In recognition of Avatar’s special effects, all other movies will only have “effects.” #AvatarHype
  • The “Avatar” title font is so beautiful, soccer moms around the world adopted it for all of their outgoing e-mails! #avatarhype
  • Seeing Avatar will make your mistresses delete the texts and your wife put down the golf club. #Avatarhype
  • Alan Moore is re-writing WATCHMEN and replacing the squid with the release of AVATAR. #Avatarhype
  • “Avatar“‘s reach is so deep, that octopus just gave it “Five Coconuts Up.” #AvatarHype
  • Garmin has created a new product (the Na’vi) whose sole function is to get you to Avatar screenings #AvatarHype
  • People love the effects in Avatar so much that Vermont and Iowa made it legal to marry them. #AvatarHype

The hashtag worked so well that one poster asked, “Is #avatarhype real or an ingenious web 2.0 marketing campaign kicked off by 20th Century Fox?”

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