SXSW Interactive 2010
With less than two weeks to go before this year’s Interactive, it’s time to get connected. Latest news | Full coverage | Follow Omar G. and Austin360’s Interactive coverage on Twitter | Send us tips.
Austin360 blogs > Digital Savant > Archives > 2009 > March > 14 > Entry
Panel: Emerging From A Recession
Panel title: Emerging From A Recession With Emerging Media Intact
Date and time: Saturday, March 14, 2009
Panelists: Patrick Moorhead, director of emerging technologies for Razorfish and David Polinchock at Brand Experience Labs
The Gist: Experience emerging technologies revolutionizing the digital world and glimpse what today would look like if we hadn’t developed emerging technology from a few years past. This panel is sponsored by Razorfish.
Quotes: “We take a lot of technology for granted today. Five or eight years ago we barely knew what iPods were.” - Moorhead. “The coolest function of the original Palm Pilot was beaming your business card.” - Polinchock. “Suspend disbelief in order to get smart.” -Moorhead
Takeaways: Innovation happens regardless of whether times are good or bad.
Broadcast that what you’re doing is new or an experiment, take a look at Google’s Gmail, which is still officially in beta testing. Moorhead asked people in the audience to raise their hand if they had an iPod and pretty much everyone did.
Both panelists talked about some new technologies, such as T-shirts that communicate in code or ordering your favorite sandwich through a text.
Technology can be used to let people engage the brand when they want to instead of inundating then with ads. For example, using your phone to scan RFID codes and order the product you want. Polinchuck mentioned a new technology called Poken which is like a digital business card that allows you to share your information with someone you meet instantly.
Moorhead said clients have a hard time figuring out how to use new technology and don’t want to use a cool new gadget or Web site just for the sake of it. But the recession is the time where you can experiment with new technologies. Throw caution to the wind, Moorhead said, and be prepared to suspend disbelief.
The best part: Towards the end Polinchuck showed an fun new game for MSNBC that he is calling “participatory advertising” that forced members in the audience to lean right or left to hit a ball on the screen, similar to the Brickbreaker game on the Blackberry. It was like getting the entire panel audience to do the wave.
Permalink | Comments (0) | Post your comment Categories: SXSW 2009
Comments
Click here to report comment abuse.