Austin360 blogs > Digital Savant > Archives > 2009 > March > 14 > Entry
HOWTO: 149 Surprising Ways to Turbocharge Your Blog With Credibility!
Date/Time: 3:30 p.m. Saturday
Panelists: John Gruber (DaringFireball.net) and Merlin Mann (43Folders.com)
The gist: Blogging — you’re doing it wrong. The wry and entertaining Gruber and Mann offered some ideas on what doing it right means.
Quotes: “Getting an account on Twitter does not make you Zappos.” — Mann
“Social media is not what you have to say. It’s your tolerance for what people have to say about you.” — Mann
Takeaways: — Think about how to become a go-to person on your topic.
— Set an out-of-reach goal, like becoming better than 80 percent of the people writing on your topic or making your writing New Yorker quality. You might not meet the goal, but even aiming for it will improve your work.
— Whom do you want to delight with your writing? Think about someone you respect or whose work you enjoy and aim to write things that person would love. This makes your writing more meaningful than if you’re just thinking about reaching a big audience or having a certain number of posts per day.
— Don’t do things with your blog that seem profitable but might mess up the reasons that people like you. Think less about short-term gains and more about the long-term goal of showing that you are awesome at what you do.
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