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Zuckerberg keynote ranks lowest in SXSWi survey
The little cards that South by Southwest Interactive 2008 attendees filled out (or, he said guiltily, failed to fill out) were collected and tabulated. The results of the scoring for all the panels at the festival have been tabulated and on the SXSW Interactive site. (Via SXSW Baby)
The post makes sure to point out that the results are far from scientific, but that doesn’t change the unsurprising outcome: the highly praised Jane McGonigal and Frank Warren keynotes were among the top-ranking panels from the festival, and the trainwrecky Mark Zuckerberg keynote was far and away the lowest-ranking.
Some other observations:
- Sponsored panels were all over the map, with one on angel investing ranking highly and a few on social networking ranking very low. You could conclude that attendees don’t mind sponsorship of panels as long as there’s high quality in the content.
- The top three panels — McGonigal, Warren and a panel about an Iraq military surgeon’s video blog — were emotional, human-driven panels that made a strong connection with their audiences. As we move forward in this barreling train of social networks and mobile communication, SXSWi would do well to remember that it’s these most human of stories that make for memorable festival experiences.
- Panels about branding didn’t score very well.
- Panels related to gaming ranked highly (including the McGonigal keynote).
Other thoughts on the panel feedback? Post them here in the comments.
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