Austin360 blogs > Digital Savant > Archives > 2008 > May > 07 > Entry

Milkscreen makers and Babble Soft team up on baby offer

Two Austin companies are teaming up to offer a deal for parents of newborns who want to try out each of its products.

Babble Soft, which offers software online for parents to track feedings, diaper changes, vaccinations and to create photo albums, has teamed with UpSpring Baby, which offers several products for babies, including Milkscreen for detecting alcohol in breast milk.

Shoppers at Babies “R” Us and other retailers will be able to try Babble Soft’s software when they buy a $4.99 three-pack of Milkscreens. The three-pack will include a three-month subscription to Babble Soft’s “Baby Insights” and “Baby Say Cheese” services.

Babble Soft and UpSpring are part of a proliferation of parenting-related Web sites, video productions and startups that have taken off in Austin. It’s not surprising that some of them would partner up to continue their baby steps into the national market.

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