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Packed in for Eisner
I couldn’t hear a thing at this morning’s packed talk by Michael Eisner, who was interviewed by Mark Cuban, so here are some highlights from people who could.
CNet: Cuban asked Eisner if he thought traditional media would ever “get” online content. “I think they should participate, and they will eventually be very successful,” Eisner said. “These people are not stupid. They understand what’s happening. The business, though—the economics are so small.” For an emerging field without huge profits (yet), it might not be up their alley.
PaidContent: The pair on stage had a good back and forth on the future of broadband entertainment. Mark Cuban reiterated his long-held view that the technology won’t be there for awhile to really deliver interactive HD video to the home. Eisner predicted that within five years the internet will be as important content-wise as cable or satellite (note that’s a clear prediction as compared to his previously vague statements about the timeline for all of this). Cuban then started talking tech, explaining why it won’t happen, to which Eisner just replied: “This is why I’m in content.” Basically meaning: we’ll let you guys figure out the tech, and I’ll make a good story.
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