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Austin360 blogs > Digital Savant > Archives > 2008 > March > 07 > Entry

SXSW Interactive reading: beautiful Web design

Facing off against the hordes, one of the first readings of the Interactive festival was Jason Beaird, presenting ideas from his book, “The Principles of Beautiful Web Design.”

It was a short presentation and the author seemed a little nervous, speeding through the principles of building an entire Web site in less than a half hour. But Beaird knows his stuff — he quickly sped through the creation of a travel site and highlighted the things a good Web designer must think about: color palettes, texture, supporting graphics, the rule of thirds.

The resulting site was lovely, and if the turnout was any indication — the cafe-style seating of the Day Room was full to capacity, creating a standing-room-only situation in the back — the festival is off to a robust start.

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