Austin360 blogs > Digital Savant > Archives > 2005 > December > 05 > Entry
Bundling blunder
Gamers in recent years have come to expect bundles packages when new videogame systems launch. If you’re not high up on a pre-order list, often it’s the only way to get a hot new console in short supply (like, say, the Xbox 360). Bundles usually consists of accessories and the less-popular launch games that might not otherwise be purchased by a discriminating early adopter. Some of the bundles can run as high as almost $2,000.
Well, Best Buy got caught with its holiday undies down after reports its handling of the 360 launch was riddled with inconsistent pricing, including the dreaded bundling of the much-wanted new console.
A leaked memo sent to Best Buy employees (according to Inquirer.net) tells employees of the retailer that such forced bundling is inconsistent with its practices and that the company will allow customers to return unwanted parts of purchased bundles.
Let’s hope EB Games, GameStop and other stores will get the message about console bundles.
Permalink | | Categories: Shopping, Videogames
