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Austin360 blogs > Digital Savant > Archives > 2005 > September > 07 > Entry

News flash: Death to iPod Mini?

Sure, sure, sure, Apple came out with its iTunes-enabled phone, woop-woop. We expected that one.

Less expected is that it only carries 100 songs (significantly fewer if some of them are “Bohemian Rhapsody” or one of the longer suites from “American Idiot”) and it doesn’t look anything like an iPod, for better or for worse.

Disappointed? Yeah, me too.

The news that I can’t seem to find anywhere but on Apple’s Web site itself is that the new, bite-sized “iPod Nano,” which holds up to 1,000 songs — and comes in these colors: black, white — seems to be completely replacing the more varied iPod Mini line, which apparently is no longer being sold on the Apple Web site. If you want a Mini, I’d get down to the Apple Store, like now, to pick one up before they’re gone for good.

Apple recently started giving them away with computer purchases and I picked up a pink one for my wife. That Nano looks tiny enough to lose easily and nowhere near as cool as the brushed steel look of the Mini.

I’m not real clear on what Apple’s thinking here, but both of these announcements feel a bit like a step back, or sideways, or slipping laterally on a banana peel. Have we learned nothing from Target’s ad campaigns? Color sells, Apple! Why not an orange iPod Nano?

Permalink | | Categories: Gadgets, Shopping

 

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