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Samuel Adams to launch crowd-sourced ale during SXSW
Craft beer drinkers, it’s time to log in to your facebook accounts.
National brewery Samuel Adams and social media enthusiast Guy Kawasaki are asking social media users and craft beer lovers to unite for a common cause — the creation of the next Sam Adams ale.
Using an interactive facebook application, you can contribute your opinion on how the new brew should smell, look and taste. Drinkers can weigh in on all aspects of the beer, including color, clarity, body, malt, hops and yeast.
After the February 5 deadline, the suggestions will be culled and considered, and the brewers will compile the fan favorites in each category to decide on the final recipe for the crowd-sourced ale.
This brew will launch exclusively in Austin during SXSW at the Girl + Guy party on March 10. After that, the brew will also be on tap in select Austin bars and at the Samuel Adams Boston Brewery.
I just ran through the facebook app to check it out, and I’ll admit it was entertaining. The app walks you through how each individual decision (color, clarity, etc.) will change or manipulate the taste and experience of drinking the final brew. True to my personal tastes, I configured a dark brown beer with a full body and toffee-like malts.
Should be interesting to see what the final brew tastes like in March.
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