Michael Corcoran's SXSW Journal

Michael Corcoran has been to every South by Southwest, covering the past dozen for the Austin American-Statesman. Stop by to read the veteran Austin American-Statesman music writer's thoughts and observations on the festival.

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The entry titled "A switch in time."

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Austin360 blogs > Michael Corcoran's SXSW Journal > Archives > 2008 > March > 15 > Entry

A switch in time

By Michael Corcoran | Saturday, March 15, 2008, 02:44 PM

SXSW organizers contend that day parties could be the end of their fest.

Meanwhile, every year there are fans who swear they will never go to the Austin City Limits Festival Fest again with its 100-plus degree heat in September.

Why don’t SXSW and ACL switch dates? Day parties won’t be so cool if you’re standing under a tent in the sweltering heat. And can you imagine how great ACL would be in March?

Just an idea — a million dollar idea!

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