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Austin360 blogs > Michael Corcoran's SXSW Journal > Archives > 2008 > March > 15 > Entry

Ludacris throws dem bows

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“How many people are intoxicated in the afternoon?” Ludacris asked Saturday at about 4:30 p.m. at the DMX party at Brush Creek Square. Hands shot up in the air, kinda like they just didn’t care.

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The Atlanta rapper and his sidekick F.A.T.E came out charging, partying like it was 1999. And the crowd, starved for anything that didn’t include British guys and tinny guitars, ate it up.

“They finally got some rap at South By Southwest,” Ludacris said at one point. Wrong fest, m’ man. That’s ACL. I think SXSW is where Whodini got signed.

There were dead mic problems about 15 minutes in, but that got corrected and the party started right back up with “Pimpin’ All Over the World” and “Roll Out.”

This is about the fouth time I’ve seen Ludacris and I will say this about him: he’s a professional, who didn’t resort to profanity (the crowd called back every missing F-word.). He always brings it big time, and the people love him for it.

The party hosted by DMX (not the rapper, the mall music piper-inner) also featured my girl Duffy, British Sea PowerBack Door Slam. But here’s a bit of advice for DMX boss Steve Hicks, Yo, if you’re gonna fly in Ludacris for the party, don’t go low rent with the quesadillas. Fire up the shrimp skewers, playa.

Permalink | Comments (4) | Post your comment Categories: sxsw

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By Carolyn

March 20, 2008 11:56 AM | Link to this

One fact you didn’t mention in your article, DMX announced the launch of GETUPLAYED as a way to help independent artists gain exposure via retailers. They further exemplified their support of independent artists by hiring local Austin band LOS BAD APPLES (www.losbadapples.com) to open for Ludacris at the private party they held on Saturday, 3/15. The Latin Hip Hop group more than held their own against heavyweight Ludacris who headlined the event, and it was inspiring to see DMX’s support of the local Austin music scene…it was also amazing to see Ludacris in such an intimate private concert! Props to DMX and LOS BAD APPLES for putting on an awesome show and representing Austin with some music other than grunge/rock! I hope this is the beginning of a successful career for that group.

By Karla

March 18, 2008 5:04 PM | Link to this

The event turned out GREAT!!! I loved the bands chosen starting from Los Bad Apples to the british bands to Ludacris. I LOVED the Los Bad Apples! They added the most awesome flare to the event. Thank you for the great show!

By Zach

March 17, 2008 8:44 PM | Link to this

Ludacris was phenomenal! Seeing him in a backyard venue was probably one of the coolest experiences to be had at SXSW this year. I caught Los Bad Apples as well, they definitely put on a solid show, and added a Latin/Rap flair to the eclectic mix that DMX threw down.

By LC

March 17, 2008 2:32 PM | Link to this

The DMX party was loaded with great musicians! Not only was Ludacris a great headliner, but the first band to open up for him, Los Bad Apples, got the crowd ready for some hip-hop. This local band is already making it big with some great songs that offer a variation of Spanish, Portuguese and English lyrics combined with hip-hop, salsa, cumbia and samba beats. Go check out their music at www.myspace.com/losbadapples.

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