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Austin360 blogs > Michael Corcoran's SXSW Journal > Archives > 2008 > March > 14 > Entry

Day parties hurting SXSW registration

The streets are crazier than ever, but things were quiet at the Convention Center Friday afternoon. Registration is flat, said SXSW director Roland Swenson, who estimated a total of about 12,500 badgewearers, about the same as last year.

Longtime badgewearers like publicist Michelle Roche of Atlanta are finding they can get a lot of networking done without having to pay (walk-up badge rate is $650, though it’s cheaper earlier). “I’ve been coming to South By for 19 years and in the last couple, I just hit a few day parties, meet up with folks for dinner and I’m back in the hotel and in bed by midnight,” she said.

  • Yesterday’s free Auditorium Shores show headlined by Spoon drew a whopping 16,000 people, the most since Los Lonely Boys drew more than 20,000 in 2004.

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