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Paramount Theatre gets deadly serious about cell phones in theater
The Paramount Theatre has a new promotion letting its patrons know they are serious when it comes to providing a peaceful and non-distracting environment for films.
Of course, being a hallowed cultural institution with a slightly different public persona than the Drafthouse, the Paramount can’t feature profanity-laced tirades and exploding heads. But that doesn’t mean they aren’t also deadly serious. They have a new campaign featuring two of the ghosts that allegedly haunt the old theater
The Lady in White and The Man with the Cigar both make appearances in the new ads, along with such Paramount employees as Jesse Trussel and Laura Vilches.
The new rules at the Paramount to limit cell phone disruptions are as follows:
1) Inform an usher stationed at nearly all ends of the theatre of the exact patron. Then sit back down and relax.
2) The usher will give one warning and keep an eye on the patron to see if behavior continues.
3) If behavior continues, the usher will bring in the house manager or security to remove the cell user without a refund.
For more information on the Paramount’s policy, visit the theater’s website.
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