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A big buy at SXSW
While we scratch our heads crazily over the (tiny) appeal of Joe Swanberg’s movies, The Hollywood Reporter files this juicy news, to which we offer sincere, if baffled, congratulations:
In a landmark moment for the South by Southwest Film Conference and Festival, IFC Entertainment has picked up worldwide rights to Joe Swanberg and [the pathologically nude-scene-hungry — Ed.] Greta Gerwig’s romantic drama “Nights and Weekends.”
It marks the first acquisition of a SXSW premiere during the fest.
IFC picked up Swanberg’s previous feature, [the really lame — Ed.] “Hannah Takes the Stairs,” in the months following its 2007 SXSW premiere.
“Nights” chronicles a couple (played by the co-writers/directors) who endure a painful long-distance relationship. Dia Sokol and Anish Savjani produced the film, which premiered Sunday.
The pickup marks a victory for SXSW producer Matt Dentler [yay, Matt! — Ed.] in his low-key efforts to create a market for smaller indies at the Austin event.
Swanberg, Gerwig
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